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Published byBritney Long Modified over 9 years ago
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Health & Welfare Benefits Communications
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Colonial Pipeline Company Who We Are: An interstate common carrier of petroleum products In 13 states and the District of Columbia. Safely operating more than 5,500 miles of steel pipe buried underground. We safely serve communities across the South and Eastern United States. 2
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Colonial Pipeline Company 3 Our Employees: 740 Employees Average Age - 45.1 Average Years of Service - 12.5 Geographically Dispersed - 1/3 in Alpharetta office - 2/3 in Gulf Coast, SE & NE field locations
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Communication Success Factors 4 Leadership Engagement – Culture of Transparency & Visible Commitment Branding – Recognition – H&W Benefits – Wellness Establishing Partnerships & Credibility – Safety Ownership: Being Honest – What works / What doesn’t
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Communication Success Factors – continued Target Communications – H&W General Annual Benefits Brochure – Open Enrollment / New Hires High Deductible – Health Savings Plans Medical Plan Comparison Hand Outs Employee Meetings – Health Savings Accounts – Health Care Reform Timelines (High Level – Short/Long Term) Decision Points – Company & Employee – Wellness Newsletters – Employee Testimonials – Company Health Report Card Home Mailings – Flyers/Postcards Posters Emails 5
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Communication Challenges Engagement.. – Keeping employees informed & interested Having Balance.. – Accommodating communication styles & preferences Accessibility.. – Multiple Sources – Too Many Choices / Too Much Information Staying Current.. – The World of Social Media 6
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