1. Meet the connected consumers! How Tablets, Smartphones and Facebook are changing the way consumers shop across retail categories.

2. Index 1.Connected consumer profile 2.Preferences, attitudes and current habits of the connected consumers 3.Opportunity and expectations over the next few years. Recommendations 2

3. Objectives: to answer… 1.Who are the connected consumers? 2. How the consumers prefer to interact with the retailers? 3.How can retailers best engage and do business with today’s connected consumers? 3

4. Who are the connected consumers? Female 52% Average age 40 81-86% use Facebook 75-78% own laptop 62-65% shop via digital or print catalogues 41-45% own smartphones 4

5. Preferences, attitudes and current habits of the connected consumers Preference of shopping Preference by retail categories Electronics, Toys, Clothing and Travel, with sales through PC/ laptop Category such as Jewellery, where smartphone and tablet is 5% higher than PC/ laptop Source: ZMAGS 2011 5

6. Opportunity and expectations over the next few years. Recommendations 6

7. UK study: 13% use smartphones and 7% use tablets in their shopping journey 7 Smartphones, as a tool for shopping, are liked because of the portability, can be used in the transit and help to locate stores. Tablets provide an easy access to information and richer browsing experience QR code usage is very low (only 5% of shoppers use them) Demographics : smartphones and tablets are mostly used by younger generations, with slightly higher percentage of males users than females. Online shoppers go for inspiration, information and product experience in order to make a purchase

8. Thank you! Justyna Molendowska Justyna@economiacreativa.eu Justyna@economiacreativa.eu 8 Source: Meet the Connected Consumer How Tablets, Smartphones and Facebook are Changing the Way Consumers Shop Across Retail Categories A Zmags-sponsored consumer survey January 2012