1. Phoenix HubSpot User Group Content Marketing & Buyer Personas 101 Dan Tyre, HubSpot Elyse Meyer, Prism Global Marketing Solutions

2. Agenda Welcome & Introductions Housekeeping Items Make Boring Industry Content Work for Your Business Personalize Your Marketing with Buyer Personas Buyer Persona Workshop (Optional)

3. #inbound12 DAN TYRE Employee #6 @ HubSpot Live in Scottsdale, AZ HubSpot is my fifth start up @dantyre

4. #inbound12 ELYSE MEYER Born in NYC Arizona Wildcat Modern Family Fan @elyseflynnmeyer @PrismGlobalMKTG

5. Phoenix HubSpot User Group: 6 meetings every year All marketing professionals in the valley are welcome! Speakers wanted Join our LinkedIn Group Next event: June Networking Event

6. Future Phoenix HUG Dates June 18 th : Networking Event (Location: TBD) August 20 th : Rob Seaver from Gannet Local October 1 st : HubSpot Updates from INBOUND 2014 December 3 rd : Holiday Happy Hour (Location: TBD)

9. WHAT ARE BUYER PERSONAS?

10. Developing Personas.

13. Knowing your audience is crucial at every point in the sales and marketing process.

16. BUYER PERSONAS 101

22. What do you do next? Set up at least 3 buyer personas Meet with sales to align your personas Segment your personas into subscribers, MQL’s, and customers Brainstorm & implement campaigns for each of your personas

24. Lets try it. HubSpot Users > http://bit.ly/1h2BMdS Everyone Else > http://bit.ly/1imyTYE

26. Thank you! Dan Tyre, HubSpot Elyse Meyer, Prism Global Marketing Solutions www.phoenixhug.com