1. Source: Digital Desktop Publishing Pre-Planning and Cost Evaluation Factors Unit 2: Introduction to Layout and Design Framework 2.3 Discuss Pre-planning activities Framework 2.4 Discuss Specific Costs Associated With Production

2. Source: Digital Desktop Publishing Audience Write down who the audience will be Consider content for all audience members Purpose Knowing why helps to decide what to include Time Frame Several people involved in the process Consider printing, binding, distribution Preplanning

3. Source: Digital Desktop Publishing Thumbnail Sketch Working document that lets you “think” on paper Not detailed Work in pencil Orientation Vertical or Horizontal position in which page is printed Landscape – longest side is the top of page Portrait - shortest side is the top of page Layout

4. Source: Digital Desktop Publishing Size American sizes – measured in inches Letter – 8.5 x 11 Legal – 8.5 x 14 Tabloid – 11 x 14 European sizes – measured in metric system Paper

5. Source: Digital Desktop Publishing Type Bond – personal printer or copier paper Book – higher-quality paper than bond Text – very high quality paper Newsprint - low quality and inexpensive Cover – heavy stock paper Coated – finish added to produce better-quality print Dot Gain - amount of ink that spreads on the paper Paper

6. Source: Digital Desktop Publishing Weight Measured in pounds using a standard based on 500 sheets of that type of paper Weights are different for each type of paper Paper

7. Source: Digital Desktop Publishing Z Fold Divides page in thirds with only one side printed on Trifold Similar to Z but with both sides printed on Accordion Fold Divides page into fourths GateFold Folds sides into the middle of the page Business Letter Fold Folds in third to fit in standard business envelope Half Fold Divides the page in half Folds Z..Z..Z

8. Source: Digital Desktop Publishing FOLDS Accordion Fold—divides the page in fourths Gatefold-folds the sides into the middle of the page. Half Fold-divides the page in half; like a booklet. Trifold-is much like the Z fold but with both sides containing print. Z Fold-divides the page into thirds, with print on one side.

9. Source: Digital Desktop Publishing Saddle Stitch Place staples in the middle of folded pages Creates a booklet Spiral Binding Uses metal coils or plastic combs that loop around the outside Pages lie flat Perfect Binding Glues the edges Forms a book Binding

10. Source: http://www.sirspeedykop.com/binding.htm Spiral Binding Spiral binding—a type of binding that secures pages by using metal combs/wires or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened.

11. Saddle Stitch Saddle stitch—a type of binding that staples down the middle of folded pages; frequently used to assemble booklets Source: http://www.sirspeedykop.com/binding.htm

12. Source: Digital Desktop Publishing Heavy Paper More expensive but more impact Paper Size Attract attention but more expensive to mail Bound Documents Increase cost Cost

13. Source: Digital Desktop Publishing Dot Matrix ◦ First printers ◦ Slow and noisy ◦ Poor quality of print Laser Printer ◦ Use system similar to photocopy machine ◦ Produces sharp, clean image Inkjet ◦ Less expensive than a laser printer ◦ Quieter and faster ◦ Color could now be printed Printers (Output Devices) Types and Cost Factors (If you print in-house—not with a commercial printer)

14. Source: Digital Desktop Publishing Cost Consider Cost of Supplies vs. Quality of Print  Laser cartridges ◦ More expensive ◦ Last longer  Color laser cartridges ◦ Expensive  Printing in black and white ◦ Less expensive with laser printer  Printing in color ◦ Inkjet more commonly used due to cost Printers (Output Devices)