2. MAGGIE ENOCH SECTION 7 9/22/11 Southwest Airlines

3. Founded March 15, 1967 by Rollin King and Herb Kelleher  Provided air service within the state of Texas  Was named Southwest Airlines Co. In 1971 sold 1 of 4 aircrafts to Frontier Airlines to pay expenses  Operated on a schedule for 4 aircrafts by only using 3  “ten minute turn” was born History of Company Maggie Enoch Section 7 2

4. What Do We Do? Southwest Experience  Offers free in-flight beverages  Complimentary peanuts or pretzels on all flights  No in-flight entertainment  Known for colorful boarding announcements and crews that sing 2010 Began adding Wi-Fi to aircrafts  By 2012 hope to have all airplanes equipped Frequent-flyer Program  The Company Club  Credits for trips flown regardless of distance Maggie Enoch Section 7 3

5. Company’s Competitors AMR Corporation Air France Delta Air Lines United Continental Holdings, Inc. JetBlue Continental Airlines Inc. Maggie Enoch Section 7 4

6. Interesting Facts In 2005 Southwest ranked number 1 for lowest number of complaints Flies to 72 destinations in 37 states  Top served cities  Chicago  Las Vegas  Baltimore-Washington  Phoenix  Denver Maggie Enoch Section 7 5

7. Company Hierarchy Chairman President and CEO Gary Kelly Principal Charlene Walden Principal Lloyd Durstuyft Maggie Enoch Section 7 6

8. Stock Trend Maggie Enoch Section 7 7

9. For More Information Call Us  1-800-I-FLY-SWA Write Us  Southwest Airlines P.O. Box 36647-1CR Dallas, Texas 75235 Our Website  Southwest Airlines Southwest Airlines Maggie Enoch Section 7 8