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Primer for Beginners The ‘A to Z’ Essential Components of a Comprehensive Development Program National Catholic Development Conference Sunday, September 13, 2015
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Presenters Elizabeth Góral-Makowski Development Director SOAR! Washington, DC Sr. Peggy Scarano, OP Development Director Dominican Sisters, Sparkill, NY Regional Representative SOAR! Washington, DC
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Overview of Session: Fundraising as a Ministry Sharing Thoughts and Insights from: ~ Most Rev Thomas J. Murphy, RIP ~ Henri J. M. Nouwen, RIP ~ Presenters Personal Experiences The Primer Knowing Your Organization’s Mission Strategic Planning ~ Case for Support Annual Goals Communicating with Donors Data Base Management Budgets ‘The Reaches’ – yet essential components!
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Knowing Your Organization’s Mission The ‘Elevator Speech’
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Strategic Planning Importance of having a written plan - Case for Support – Internal to External - Who is Your Audience?? - Annual Goals/Funding Needs -Objectives and Action Steps -Who needs to be involved in identifying these
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Communicating with Donors Mailing Them Calling Them Thanking Them Making Donors Feel Special
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Social Media ● Website ● Email addresses ● Texting ● Twitter ● Instagram ● Etc., Etc., Etc. ‘
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Data Base Management Storing All the Facts!
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Budgeting What to include What to anticipate The What If’s
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The Reaches! Planned Giving Major Gifts Capital Campaigns Grants
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Preparing a Personal Conference Plan -What do you want to take back to the office with you? -What sessions would be the best to attend? -How to get ‘the most’ out of the conference
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Elizabeth: emakowski@soar-usa.org Sr. Peggy: peggy.scarano@sparkill.org pscarano@soar-usa.org Thank You!
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