1. Persuasion is all around us!

2.  Advertisers use several strategies to convince us to buy a product.

3.  The claim states the main point or stance for the product.  Example?

4.  Mentions experts and important people to support the argument.  Example?

5.  Uses logic, numbers, or facts to support the argument.  Example?

6.  Appeals to the audience’s emotions.  Example?

7.  Tries to build trust and credibility.  Example?

8.  Builds a sense of urgency for the cause.  Example?

9.  Uses studies and information to make the argument seem more convincing. This could be in the form of words, graphs, tables, or illustrations.  Example?

10.  Awareness of these techniques of persuasion will make you a better informed consumer!