1. These are the slides you’ll need in order to fill in your notes!

2.  All human beings, regardless of their culture, share the same basic needs. It doesn’t matter what color a person is, what religion he is, or what country he is from—the basic human needs we share are the same.

5.  There are plenty of different styles of commercials, but all advertising uses one of five types of “appeals” to get you to buy what they are selling. There are as many variations on these appeals as there are products, but when it comes down to the bottom line, all advertising uses one or more of these appeals.  So…what ARE the different types of persuasive appeals?

7.  6. Repetition- Word or images repeated more than once to repeat the main point  7. Beautiful People- Using beautiful people and models to attract our attention; giving the illusion you will be beautiful too when using the product. (Ex. Victoria’s Secret Ads)  8. Glittering Generalities- using words with feel good qualities, but not guaranteeing anything. (Ex. Fantastic, Wonderful, Incredible)