1. The Ultimate Best Seller Program www.peggymccoll.com1 “How To Launch Your Book To Bestseller Status In Record Time”

2. During This Class Logistics Logistics Walk through what we’ll be covering Walk through what we’ll be covering The “Blueprint” The “Blueprint” Review the Steps Review the Steps Show a sample Show a sample Open Q & A Open Q & A www.peggymccoll.com2

3. Phase 1 Class Dates & Times Class #2 – Wednesday, February 27th at 12noon EST Class #2 – Wednesday, February 27th at 12noon EST Class #3 – Wednesday, March 6th at 12noon EST Class #3 – Wednesday, March 6th at 12noon EST Class #4 – Wednesday, March 13th at 12noon EST Class #4 – Wednesday, March 13th at 12noon EST www.peggymccoll.com3

4. Getting Your Questions Answered www.peggymccoll.com4

5. Your Private Class Notes Page www.peggymccoll.com5

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7. Phase 1 BONUSES www.peggymccoll.com7

8. Fast Track to Writing Your Book www.peggymccoll.com8

9. Ready for Success www.peggymccoll.com9 Henry Ford said… “Before everything else, getting ready is the secret of success.” Napoleon Hill said, "There is a difference between wishing for a thing and being ready to receive it."

10. How to get the MOST out of this program Listen intently Listen intently Review the materials Review the materials Ensure you understand Ensure you understand Seek clarity Seek clarity Follow the formula Follow the formula Maintain a PMA Maintain a PMA www.peggymccoll.com10

11. What NOT to do! www.peggymccoll.com11

12. How the Guarantee Works www.peggymccoll.com12

13. What Constitutes a Best Seller? Top 100 on either site – BN.com OR amazon.com Top 100 on either site – BN.com OR amazon.com AND AND Top 100 in a category on either site BN.com or amazon.com Top 100 in a category on either site BN.com or amazon.com www.peggymccoll.com13

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18. Online Best Seller Rankings The book is for sale and being sold, the ranking will be there The book is for sale and being sold, the ranking will be there Amazon.com AND bn.com both update their best seller lists by the hour Amazon.com AND bn.com both update their best seller lists by the hour It is possible that you’ll be a best seller for only one hour It is possible that you’ll be a best seller for only one hour The book does not have to be shipping The book does not have to be shipping Pre-sales count when the orders go in Pre-sales count when the orders go in www.peggymccoll.com18

19. Capturing Your Ranking Go to amazon.com or bn.com Go to amazon.com or bn.com Search for your book Search for your book Look for “Product Details” Look for “Product Details” You will SEE the ranking You will SEE the ranking Do a “screen capture” Do a “screen capture” Save the file Save the file www.peggymccoll.com19

20. Amazon.com or BN.com or Both? The formula to make your best seller is EITHER amazon.com OR BN.com (not both) If you want the guarantee honored. The formula to make your best seller is EITHER amazon.com OR BN.com (not both) If you want the guarantee honored. Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers www.peggymccoll.com20

21. A 24 Hour Time Limited Offer www.peggymccoll.com21

22. The “distinctions” Let your PARTNERS know you have a 24 hour “window” Let your PARTNERS know you have a 24 hour “window” Do NOT cut off your customers from buying Do NOT cut off your customers from buying Do NOT shut down your sales page Do NOT shut down your sales page Focus your marketing efforts (the solo emails) to be SENT on the “day” of your campaign Focus your marketing efforts (the solo emails) to be SENT on the “day” of your campaign www.peggymccoll.com22

23. Samples in this Program They do not ALL follow the formula to the T They do not ALL follow the formula to the T Do not assume because an author’s campaign is promoted in my newsletter is exactly as it needs to be Do not assume because an author’s campaign is promoted in my newsletter is exactly as it needs to be www.peggymccoll.com23

24. A SAMPLE Campaign www.peggymccoll.com24 http://anythingyouwanttoday.com/

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27. Instructions www.peggymccoll.com27

28. www.peggymccoll.com28 http://www.progressiveawarenesspromotions.com/it/12j/indexE.html

29. What he did well … Has an attractive sales page Has an attractive sales page Has a heading Has a heading Has categorized his bonus gifts Has categorized his bonus gifts The instructions are clear The instructions are clear www.peggymccoll.com29

30. What he did that is NOT in the formula He has multiple links going to online book “stores” He has multiple links going to online book “stores” He hasn’t listed all of the gifts on the page He hasn’t listed all of the gifts on the page www.peggymccoll.com30

31. What she did well … Visually appealing Visually appealing Only ONE “buy” link Only ONE “buy” link Link to buy opens in a new window Link to buy opens in a new window www.peggymccoll.com31

32. Where she DIDN’T follow the formula The order form was a link off to another page The order form was a link off to another page The gifts were off on another page – people had to click to “preview gifts” The gifts were off on another page – people had to click to “preview gifts” www.peggymccoll.com32

33. The Form Fill-in The fields are designed for you to capture the names and email addresses The fields are designed for you to capture the names and email addresses Have your web-designer or YOU design a form to capture this information Have your web-designer or YOU design a form to capture this information The amazon or bn.com order number is requested but it is NOT verified The amazon or bn.com order number is requested but it is NOT verified www.peggymccoll.com33

34. The eMail for Partners to SEND www.peggymccoll.com34

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36. Pay Attention to Details www.peggymccoll.com36 put http:// in front of the links in your email put http:// in front of the links in your email Send personalized emails to partners EACH and EVERY time Send personalized emails to partners EACH and EVERY time Follow up with ALL partners Follow up with ALL partners Ask for confirmation from partners Ask for confirmation from partners Send copy to your partners at least one week before Send copy to your partners at least one week before Solo emails sent from your partners is your focus Solo emails sent from your partners is your focus The ONLY link in your email should be directing prospects to your sales page/special offer The ONLY link in your email should be directing prospects to your sales page/special offer The purchase link should open in a new window The purchase link should open in a new window

37. Absolute MUSTS Offer ONE purchase option i.e. AMAZON or BN.com Offer ONE purchase option i.e. AMAZON or BN.com Do NOT have other links on the page Do NOT have other links on the page Have simple to understand instructions Have simple to understand instructions Two pages ONLY - - a sales page and a bonus gift download page Two pages ONLY - - a sales page and a bonus gift download page Include your bonus gift descriptions on your sales page but NOT the download links Include your bonus gift descriptions on your sales page but NOT the download links Have “valuable” bonus gifts Have “valuable” bonus gifts Make sure your offer is ATTRACTIVE Make sure your offer is ATTRACTIVE The page must “look” good visually The page must “look” good visually Have your book cover on the sales page Have your book cover on the sales page www.peggymccoll.com37

38. 38 What can go wrong? Wrong copy Wrong copy Not the right lists/partners Not the right lists/partners Not enough partners Not enough partners Wrong bonus/offer gift bundle Wrong bonus/offer gift bundle Lack of organization Lack of organization Lack of enthusiasm Lack of enthusiasm Lack of creativity Lack of creativity Negative energy Negative energy Giving up Giving up No follow through/up No follow through/up Partners not following through Partners not following through Other challenges (i.e. amazon) Other challenges (i.e. amazon) www.peggymccoll.com

39. Support Documents Ultimate Best Seller Blueprint Ultimate Best Seller Blueprint GoalMAP GoalMAP The Ultimate Best Seller Blueprint Check List The Ultimate Best Seller Blueprint Check List www.peggymccoll.com39

40. Are you in this program too? www.peggymccoll.com40 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love”

41. Recommendation www.peggymccoll.com41

42. A Leader always emerges www.peggymccoll.com42