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Social Psychology by David G. Myers, 6/e
Chapter One Introducing Social Psychology
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Social psychology and related disciplines
Social psychology and sociology Social psychology and personality psychology Levels of explanation Copyright © 2002 by The McGraw-Hill Companies, Inc. 2 of 16
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Social psychology and human values
Obvious ways in which values enter Not-so-obvious ways in which values enter The subjective aspects of science Psychological concepts contain hidden values There is no bridge from “is” to “ought” Social psychology in three worlds Copyright © 2002 by The McGraw-Hill Companies, Inc. 3 of 16
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Is social psychology simply common sense?
Hindsight bias The tendency to exaggerate, after learning an outcome, one’s ability to have foreseen it Also known as the I-knew-it-all-along phenomenon Copyright © 2002 by The McGraw-Hill Companies, Inc. 4 of 16
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How we do social psychology
Forming and testing theories and hypotheses Correlational research: Detecting natural associations Correlation versus causation Survey research Copyright © 2002 by The McGraw-Hill Companies, Inc. 5 of 16
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How we do social psychology
Experimental research: searching for cause and effect Control: Manipulating variables Random assignment: The great equalizer The ethics of experimentation Copyright © 2002 by The McGraw-Hill Companies, Inc. 6 of 16
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