1. Poverty Environment Partnership 1 Liz Carlile 28 May 2015 Chicken or egg? Communication or knowledge?

2. Poverty Environment Partnership 2 Liz Carlile 28 May 2015 “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it” Malcolm Gladwell, Tipping Points

3. Poverty Environment Partnership 3 Liz Carlile 28 May 2015 “In order to create one contagious movement, you often have to create many small movements first”

4. Poverty Environment Partnership 4 Liz Carlile 28 May 2015 “If you want to bring a fundamental change in people’s belief and behaviour….you need to create a community around them, where those new beliefs can be practiced, expressed and nurtured”.

5. Poverty Environment Partnership 5 Liz Carlile 28 May 2015 The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips and spreads like wildfire

6. Poverty Environment Partnership 6 Liz Carlile 28 May 2015 Where PEP can make a difference? Encouraging a learning environment Strengthening communications capacity across the partnership Investing in the right communication strategies for mobilising and for informing Use access to the corridors of power Bringing communities together Sharing best practice, lessons learn’t, case studies, new research findings Supporting those who are accountable – making information relevant for different contexts, connecting policy communities, Supporting citizen empowerment – beefing up our communications to a wider audience through social media Using key moments of opportunity – events, processes, instruments and mechanism to highlight new thinking