1. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing

2. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing

3. “A POV is a compelling statement of user, need, and insight that focuses and inspires your design process.” Provide focus/Frame the problem Inspire your team Provide a reference for evaluating competing ideas Empower your team to make decisions independently in parallel Fuel brainstorms by suggesting “how might we” problem statements Capture the hearts and minds of people you meet Save you from the impossible task of developing concepts that are all things to all people Be something you revisit and reformulate as you learn by doing

6. Point of View

7. INSIGHT SOLUTION POINT OF VIEW

8. INSIGHT SOLUTION POINT OF VIEW A PoV is a concise synthesis of insights gained during observation that will guide your decisions as you generate solutions.

9. INSIGHT SOLUTION POINT OF VIEW A PoV is a concise synthesis of insights gained during observation that will guide your decisions as you generate solutions. It is stems from in your experiences with users and it informs and inspires your ideas and prototypes.

10. Peter’s case studies

13. Oxo Good Grips

15. What we’ve done: Coach-driven Personal-ad style empathy maps We’re showcasing today: Leadership Synthesis tools POV iteration and viability Deeper insights

16. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language?

17. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language? Sample POV: An overworked father needs a massage.

18. Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language? Sample POV: Angst-filled, pop-culture loving teen seeks way to figure out his post- graduation plan. Solution must be able to be implemented immediately. Cheap and easy methods a must.

19. (travel alarm activity) (Beep…beep…) Contains Solution? Able to create rich brainstorm? Clarity of focus: trying to include too much? Unique insights and language? ┶

20. Synthesis: The art of making meaning and finding direction. (Now that we know what goldmines look like, let’s talk about finding one)

21. (Tell the Stories) Gather & Arrange Data Visibly Tease Out Patterns, Connections & Surprises. Make creative leaps but ground them in the data.

22. Gather & Arrange Data Visibly. Tease Out & Distill Patterns, Connections & Surprises. Create a guiding statement. (PoV) Use the PoV to Generate Ideas & Solutions. (Extract Insights)

23. Tease Out & Distill Patterns, Connections & Surprises. Create a guiding statement. (PoV) Use the PoV to Generate Ideas & Solutions. (Craft the Message)

24. Two quick facts about synthesizing: It takes about as much time to digest information as it did to collect it. The process is messy and fluid. Be mindful of your process and trust your intuition.

25. TOOLS

26. flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs Flaring Tools Help Generate Alternatives Focusing Tools Help Narrow Choices

27. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

28. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

29. Charles & Ray Eames Powers of 10

30. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs Journey Spatial 2 x 2 More Fun Tastes Great Boring Less Filling Empathy

31. IDEO confidential

32. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

33. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs Chubby Swinger Guy

34. TOOLS flaring focusing Space Saturation Powers of 10 Mapping Grouping Composite Characters Mad-Libs

36. 1.Have a strategy (explicit) 2.Get a prototype POV quickly 3.Pay attention to process 4.Have good questions at this point, not answers 5.Talk about gut feelings Tips for leading: