1. DRAFT UH Dining Services Strategic Initiatives Overview

2. DRAFT Agenda Strategic Initiatives Overview Economic Trends 2009 – 2010 Meal Plan Proposal 2009 – 2010 Meal Plan Brochures

3. DRAFT UH Dining Services Strategic Initiatives 2009 - 2010 UC Satellite Chick-fil-A Refresh 2009 Calhoun Lofts P.O.D Market 2009 Air Screen Expansion 2009 –Extreme Pita Cougar Cash Expansion –McAlister's Deli, Tealicious, Deli Chinese Star, and Shasta's Campus Dish E-Commerce option for Meal Plan Purchases in 2009 Peer 2 Peer Marketing Team –Promote Meal Plan Sales –Increase JAM Awareness Einstein's Bagels Potential Expansion 2009-2010

4. DRAFT UH Dining Services Strategic Initiatives 2009 - 2010 Promote UHDS Sustainability –Support Campus Garden –Promote Healthy Dining Choices, Just 4 U –Expansion of recycle paper supplies 2009-2010 –Partnership with UH Athletics to promote student attendance Internship Expansion - targeting HRM, HR, Marketing and Accounting Internships 2009 UH Dining Services Meal Plan Scholarship Enhanced Catering in-kind fund 2009

5. DRAFT UH Dining Services Strategic Initiatives 2010 - 2012 Moody Fresh Food Company 2010 Freshmen Housing P.O.D Market 2010 UC Satellite Retail Brand Conversion 2010 OB RFoC Renovation and Expansion 2011 New Retail Concept in 2010- 2011. Location TBD Renovation to UC Retail Dining as part of UC Project 2012

6. DRAFT March 220 200 175 150 125 100 ’08’07’06’05 Source: U.N. Economic Trends Several year trend created by alternative-fuel boom Leap in demand for corn Farmers favor energy crops Primary affected areas –Cereal and baked products (up 5.2%) –Meat, poultry, fish and eggs (up 5.4%) –Dairy (up 14%) The latest congressional energy bill calls for a five-fold increase in alternative fuel use by 2022 Global Food Price Index 1998 – 2000 = 100 Agflation ag-flay-shun n. The rising cost of food and drink attributed to higher demand for biofuels made from agricultural products.

7. DRAFT Droughts, floods, and unusual temperatures –14% of total corn crop underwater –Future effect on livestock Crude oil pricing Trade weighted value of US$ Consumer confidence levels US food inflation—expected to accelerate 7.5% during 2008-12* *Advanced Economic Solutions June 2008 Economic Trends Recent Events have exacerbated the agflation trend

8. DRAFT 2009 – 2010 Meal Plan Options Expansion of Cougar Cash to other on-campus vendors –McAlister’s, Tealicious, Chinese Star, Shasta Elimination of the RFoC 5 Minimal Changes –Number of meals and Cougar Cash amounts stay the same –Average cost per meal increase $.10 Overall Rate Increase –Average meal plan price increase is 8%

9. DRAFT Meal Plan Communication Points Overall Communication – I should get a meal plan because a meal plan gives me more value: - Price Value: Dollar for dollar, it’s a better deal for on-campus dining - One and Done: Make one selection at the beginning of the year and you’re covered - Dependability: Something that’s always there and you don’t have to worry about being short on money And because of this, a meal plan gives me access to … Mandatory - Socialization - Quality - Convenience - Variety Commuter - Flexibility - Service - Convenience - Socialization Faculty/Staff - Service -Convenience -Variety/healthy options -Convenience - Flexibility

10. DRAFT New 2009 – 2010 Meal Plan Brochures