1. By: Eric Schlosser Chapter 10: Global Realization
Matthew Day
Fast Food Nation
By: Eric Schlosser
Chapter 10: Global Realization

2. Author’s Intent
to illuminate America’s fast food chains’ spreading to other countries and the effect of the fast food culture on the world

3. Specific Assertions
Fast food companies have greatly expanded their overseas business
The American fast food industry is helping to create a homogenized international culture based on Western modernization, efficiency, and culture
The effect of American fast food and a Western diet on overseas countries
Activists have protested and brought to court American fast food companies for corrupt business practices and unhealthy food

4. Given Evidence
Many points are proved through simple numbers, statistics, and data
Such as the number of American fast food chains opened in various countries or positive correlation of obesity rates with more numerous fast food restaurants
Uses the court case McDonald's Corporation v Steel & Morris to show activists are fighting against fast food chains
McDonald’s brought the activists to court for libel, or giving out false information about a company.
The activists were from an organization
called London Greenpeace

5. Given Evidence
Uses evidence such as advertising and the portions of fast food meals to prove that fast food is Americanizing other cultures, both culturally and physically
Decoration in a German McDonald’s is the same as décor in an American McDonald’s or a Chinese McDonald’s
Little Caesars slogan, “Big! Big!”
A “Large” Coke at McDonald’s is now thirty-two ounces

6. Author Bias
Data and statistics seem to be used fairly and not be skewed
i.e. today it has about seventeen thousand restaurants open in more than 120 foreign countries
Author is trying to make an argument; the evidence given is fairly one sided
Few concessions are made that fast food could be helpful
However, author lets the evidence speak for itself

7. Relevance
The broad nature of the chapter makes sure there is relevance to present culture
Much of the argument is just how the fast food industry has grown
The “McLibel” court case likely is the precursor to similar cases in the modern day fast food industry