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Making Social Media a Competitive Asset. Presented By Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News

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Presentation on theme: "Making Social Media a Competitive Asset. Presented By Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News"— Presentation transcript:

1 Making Social Media a Competitive Asset

2 Presented By Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com www.Pharmalot.com @pharmalotfacebook.com/mypharmalot Pharmalot @edsilverman

3 A Roundtable Discussion about Social Media and Information Gathering Why social media is important What data sources can be used? What potential business use does this information serve? What mechanisms for searching this data do we have? Finding the right fit: pharmacovigilance, business intelligence

4 Ed Silverman Editor, Pharmalot Editor-at-Large, Med Ad News Ed.Silverman@ubm.com www.Pharmalot.com www.Pharmalot.com @pharmalotfacebook.com/mypharmalot Pharmalot @edsilverman

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