2. MEANING OF COMMUNICATION The term communication is derived from th latin word “communis” wich means to “make common”. Communication,therefore,is the exchange of thoughts,messages,information, etc by way of speech,signals or writing. The term communication is derived from th latin word “communis” wich means to “make common”. Communication,therefore,is the exchange of thoughts,messages,information, etc by way of speech,signals or writing.

3. Business communication In the words of R.Ludlow, Business communication is a process of transfer of information and understanding between different parts and people of a business organisation.It consisits of various modes and media involved in communication interchanges.” In the words of R.Ludlow, Business communication is a process of transfer of information and understanding between different parts and people of a business organisation.It consisits of various modes and media involved in communication interchanges.”

4. Functions of business comm Internal functions Information to management Information to management Inforamation to employees Inforamation to employees Improvement in Improvement inmorale External functions To make relations with the suppliers To make relations with the suppliers Sale of goods and services Sale of goods and services Report to owner- shareholder Report to owner- shareholder Report to government Report to government To create goodwill for the business To create goodwill for the business

5. Basic forms of communication Non verbal communication Verbal communication ORAL WRITTEN

6. Advantages of nonverbal communication Relaibility Relaibility Efficient Efficient Credibility Credibility Accurate understanding of attitudes Accurate understanding of attitudes

7. Limitations of non verbal communication Lack of secrecy Lack of secrecy Useful only for small piece of information Useful only for small piece of information Gestures can be misunderstood Gestures can be misunderstood It is necessary for both parties to face each other It is necessary for both parties to face each other Lack of written proof Lack of written proof

8. ORAL COMMUNICATION ADVANTAGES 1) Quickness in exchange of ideas 2) Quick feedback 3) Flexibility 4) Economic source 5) Personal touch 6) Removal of misunderstanding 7) Motivation possible Limitations 1) Unfit for lengthy message 2) Unfit for policy matters 3) Lack of written proof 4) Expensive method 5) Lack of clarity 6) Misuse of time 7) Presence of both the parties necessary

9. WRITTEN COMMUNICATION ADVANTAGES ADVANTAGES 1) Suitable for lengthy messages 2) Written proof 3) Clear message 4) Less expensive method 5) Time saving 6) Presence of both the parties not necessary 7) True and effective DISADVANTAGES 1) Unfit for uneducated persons 2) Lack of secrecy 3) Wastage of time 4) No quick feedback

10. Communication process Idea Idea Sender Sender Message Message Encoding Encoding Medium and channel Medium and channel Receiver Receiver Decoding Decoding feedback

11. Different Models Of Communication (1)Shannon-weaver model:- Information source Information source Transmitter Transmitter Message Message Noise source Noise source Receiver Receiver Destination Destination

12. (2). Murphy’s model:- Context Context Sender_encoder Sender_encoder Message Message Medium Medium Receiver-decoder Receiver-decoder Feedback Feedback

13. (3 ). Thill and bovee model:- Idea Idea Idea become a message Idea become a message The message is transmitted The message is transmitted The receiver gets the message The receiver gets the message The receiver sends the feedback The receiver sends the feedback

14. (4). Berlo’s S-M-C-R model:- Source Message Channel Receiver

15. (5). Lesikar, petitt and Flatley Model:- The beginning: a message sent The beginning: a message sent Detection by the senses Detection by the senses The Filtering Process The Filtering Process Formation and sending of response Formation and sending of response The cycle repeated The cycle repeated