1. Taking it to the Next Level: Layered Content User Experience Webinar Series ~ presented by Kristiana Burk

2. Remember 3 Guiding Principles of Generation X & Y technology is personal one word sums it up: infotainment they expect you to come to them

3. They Can’t Live Without… Experienc e Transparency Reinventio n Connection Expression Taken from Mind Your X’s and Y’s by Lisa Johnson – http://reachgroupconsulting.com/reach-x-and-y/mind-you-xs-and-ys

4. Reaching Out… - short and sweet - quirky and consumable - remember: I want to share! - go where they are - get them involved / turn it into a cause

5. What is Layered Content? Content placed over the top of “core content” on your site with the strategic intent of: - being “sticky” - engaging the user - teasing or highlighting deeper core content

6. Types of Layered Content - polls - quizzes - factoids - slideshows - image galleries - video - grab n’ go lists - rss feeds - top 10 lists - podcasts - blogs - quotes

7. Layered Content Examples:

9. Layered Content Examples: mental_floss www.mentalfloss.com www.mentalfloss.com

10. Layered Content Examples: www.daylife.comwww.daylife.com

11. Layered Content Examples: www.livescience.com www.livescience.com

12. Layered Content Examples: www.discovery.com www.discovery.com

13. Example Grab n’ Go Topic News Background Info Images Timeline Quotes

14. Example Grab n’ Go Topic Images Background Info Web Links Articles Videos

15. Layered Content Examples: LibGuides http://libguides.lmu.edu/election08 http://jwu-ri.libguides.com/climatechange

16. Layered Content Examples: Johnson & Wales http://jwu-ri.libguides.com/climatechange

17. Layered Content Examples: Go Where They Are http://libraryguides.saic.edu/home

18. Modules in LibGuides to Get You Started - Rich Text / Dynamic Content / Scripts - RSS Feed - Podcast Feed - Embedded Video - Books from the Catalog - Dates & Events - Interactive Poll

19. Wrap It All Up Next Week… Join us for the last webinar of the series next week on how to tie all of the User Experience concepts that we’ve discussed into a comprehensive, thematic package that provides engagement and context for your users. Please Note: The “Information Amusement Park” and “Mix It Up” webinars are being combined into one final webinar for January 22 nd at 3pm. Register for the event here: http://www.springsharelounge.com/events/user-experience-webinar-8-the A Note will go out from SpringShare shortly.

20. Thank you! Kristiana Burk Channel Director 404.760.4311 kburk@howstuffworks.com