1. Audience Analysis Chapter 2 Once we have selected a topic and determined our Purpose so we can …

2. Audience-Center Speech  Who exactly is my audience?  (Audience Analysis is critical; don’t be George Scott)  What response can I reasonably expect from my audience?  Response sought should be realistic  Audience may lack the background or experience needed  Lack of time or resources may be an issue  May face opposition to your topic (legalizing marijuana)

3. Audience-Center Speech  Will my audience find this subject useful?  Give your listener a reason to listen (tax forms, CPR)  Will my audience find the subject interesting?  Less effort required to pay attention here  Raising tropical fish or restoring an antique car (not so fast!!)  What is my audience’s knowledge of the subject?  Your educated guess as to the audience’s knowledge of your subject should be an important consideration

4. Audience-Center Speech  What demographics should I consider about my audience?  Vital Stats – age, education, beliefs, special interests, an so on  thinks about: education, cultures, attitudes and beliefs  Is my audience’s attitude favorable, indifferent, or opposed?  Favorable – reinforce positive attitudes  Indifferent – stimulate their interest (Eric’s photography)  Opposed – attitudes are pretty fixed by adulthood;

5. Audience-Center Speech  Julius Caesar by William Shakespeare  Marc Anthony finds common ground with his audience (not to praise but to bury a friend)  He clears up any lack of understanding or misinformation his audience may have about his point of view or subject (Brutus is an honorable man)  He does not focus on Brutus but allows the audience to reach its own conclusion  Caesar never profited from his position and thrice turned down the crown (an ambitious man?)  Opera ANYONE?