1. Chapter 35 Web Commerce

2. Content Types of Commercial Web Sites Selling via Secure Servers Selecting a Secure Hosting Service Shopping Cart Software Interacting with Your Customers

3. Types of Commercial Web Sites PR(Public Relations) Sites –Best quality –New product announcements, significant hirings, expansions, price changes 등 Marketing Sites –Products 와 services 에 대한 information –product 의 attributes 와 advantages 등을 설명 Sales Sites – 실제 거래가 이루어지는 Sites –Security PR Sites < Marketing Sites < Sales Sites

4. Selling via Secure Servers Server-Side Security –Secure server : 다른 computer 와 encrypted 된 connection 을 유지하기 위한 software 사용 –Secure Socket Layer Protocol 사용 –Microsoft, Netscape, Stronghold, O ’ reilly & Associates Digital Certificates(Ch 9) –Level One : e-mail address –Level Two : individual ’ s identity –Level Three

5. Selecting a Secure Hosting Service Questions to Ask Potential Secure Host Providers –Does the company offer a secure server? –How is the company connected to the Internet? –Does the company have a digital certificate from a known certification authority? –Does the company offer 24-hour live technical support? –What is the monthly fee? –…

6. Shopping Cart Software 장바구니 Shopping cart software –Mountain Networks http://www.mountain-net.com –AHG http://www.ahg.com –Americart http://www.cartserver.com/americart –Oakland Group http://www.oaklnd.com

7. Interacting with Your Customers Setting Up a Guestbook Setting Up Discussion Group E-Mail