1. The vital few Karl George

2. The vital few Karl George A critical concept for the creative network Connectors ConceptCustomers CC C The Vital Few

3. The vital few Karl George 80/20 Inputs Outputs EffortResults Consequences Causes CC C

4. The vital few Karl George 80/20 “The 80/20 principle applied to business has one key theme to generate the most money with the least expenditure of assets and effort.” Richard Koch – the 80/20 principle CC C

5. The vital few Karl George Concept Vision is crucial CC C

6. The vital few Karl George Concept “This telephone has too many shortcomings to be seriously considered as a means of communication” Western Union internal memo, 1876 “Everything that can be invented has been invented” US Office of Patents, 1899 CC C

7. The vital few Karl George Concept “Who the hell wants to hear actors talk?” Warner Brothers, 1927 “I think there is a world market for maybe five computers” Thomas Watson, chairman IBM, 1943 CC C

8. The vital few Karl George Concept “Sight is a function of the eyes; vision is a function of the heart. Eyes that look are common, but eyes that see are rare.” Dr. Myles Munroe – The Principles and Power of Vision CC C

9. The vital few Karl George Mission Concept Vision Strategic Objectives Goals i4 CC C

10. The vital few Karl George Concept “I will build a car for the great multitude so low in price that no man will be unable to own one” CC C

11. The vital few Karl George Concept “To bring happiness to millions” CC C

12. The vital few Karl George Concept “McDonalds restaurants dotting crossroads all over the country” CC C

13. The vital few Karl George Concept "I want Virgin to be as well- known around the world as Coca-Cola." CC C

14. The vital few Karl George Concept “Putting our money where our heart is” CC C

15. The vital few Karl George Concept Our Current Position Our Future Position What Will The Business Look Like This satisfies the intellectual need of the team: Market share Product range Brand recognition Other What Will The Business Feel Like This satisfies the emotional need of the team Increased job security Better salary Other factors that increase the enthusiasm for achieving change Vision CC C

16. The vital few Karl George Concept 1. Establish the vision 2. Communicate the vision 3. Marshall the resources CC C

17. The vital few Karl George Connect Before he wrote the millionaire next door – Thomas J Stanley studied two thousand millionaires. He found the most important thing they had in common was a huge roladex (database) CC C

18. The vital few Karl George Connect Dr Nathan Keyfitz’s (Harvard professor Emiritus) prediction in the mid eighties – “by the 2000’s we will all be technically adept, but who will succeed will be the people who can talk to people” CC C

19. The vital few Karl George Connect Small world problem: CC C Creative Network

20. The vital few Karl George Connect Physiology 55% Voice quality 38% Words 7% CC C

21. The vital few Karl George Customer What is the purpose of business? CC C

22. The vital few Karl George Customer The Ron Zemke diagram SATISFIED At Risk Loyal At RiskSearching At RiskSearching Gone Advocate DELIGHTED NOT MET MET VALUE ADDED DISSATISFIED CC C

23. The vital few Karl George Customer “A market focus strategy requires constant attention to target markets and close personal working relationships with customers” Peter Wilson and Sue Bates – Small Business Growth CC C

24. The vital few Karl George Customer Leads4000 Conversion Rate25% Customers1000 Number of Transactions2 Average Sale Price£1000 Total Turnover£2 000 000 Margins15% Profit£300 000 CC C

25. The vital few Karl George Customer Leads4400 Conversion Rate27.5% Customers1210 Number of Transactions2.2 Average Sale Price£1100 Total Turnover£2 928 200 Margins16.5% Profit£483 153 CC C

26. The vital few Karl George A critical concept for business leaders Connectors ConceptCustomers CC C The Vital Few

27. The vital few Karl George The vital few A man’s gift makes room for him Proverbs 18:16

28. The vital few Karl George A critical concept for business leaders Connectors ConceptCustomers CC C The end

29. The vital few Karl George