1. Web Writing Training & Content Strategy www.sciencesitescom.com mbruns@sciencesitescom.com Creating Effective Content: Web Writing and Editing Skills Instructor: MERRY BRUNS ScienceSites Communications Online Content Strategy & Web Writing Training www.sciencesitescom.com mbruns@sciencesitescom.com

2. Web Writing Training & Content Strategy www.sciencesitescom.com 1 mbruns@sciencesitescom.com Background Why am I teaching this course? Because it's all about what you put on your site!  My background... Journalism, media, publishing, communications and archeology...in NYC.  Active Internet user...since 1994.  Web professional... web producer, marketing and web editor since 1995. Currently, I'm a  Content Strategist...(since the term came into use!)  Web Writing and Editing trainer...since 1997, worldwide.  Clients, for strategy and training...range from organizations, education, government, and a specialty in science web material.

3. Web Writing Training & Content Strategy www.sciencesitescom.com 2 mbruns@sciencesitescom.com Our Topics 1. Create content for your customer 2. Edit print to web 3. Design user-friendly navigation

4. Web Writing Training & Content Strategy www.sciencesitescom.com 3 mbruns@sciencesitescom.com 1. Create Content for Your Customer Goals  Know what they want from you  Know what you want them to do  Create useful content for them

5. Web Writing Training & Content Strategy www.sciencesitescom.com 4 mbruns@sciencesitescom.com 1. Create Content for Your Customer “I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your company’s reputation. Now – what was it you wanted to sell me?”

6. Web Writing Training & Content Strategy www.sciencesitescom.com mbruns@sciencesitescom.com Merry Bruns ScienceSites Communications Learn how to do it! "Web Writing and Editing" Classes www.sciencesitescom.com mbruns@sciencesitescom.com