1. SW Engineers are from Pluto and HW Engineers are from Mercury: Can ESL Bridge the Gap? John E. Blyler Editorial Director: Chip Design Magazine, Embedded Intel magazine and Design Trends Reports DAC 2006

2. 07/21/06 ©Copyright:2006 - John Blyler2 My Background  BS Engineering Physics, MS EE (digital and RF)  Engineering Background 18 years - Complex hardware-software systems  Teaching Background Develop/taught courses for industry and university Affiliate Professor – PSU, Systems Engineering  Print/Online Media Background Editor-in-Chief, Chip Design magazine Senior Tech Editor – Wireless Systems mag Freelance, Edutopia magazine and others Associate Editor, IEEE I&M magazine Book author, IEEE Press  Contact: jblyler@extensionmedia.comjblyler@extensionmedia.com www.chipdesignmag.comwww.chipdesignmag.com, (503) 614-1082

3. 07/21/06 ©Copyright:2006 - John Blyler3 Different Worlds  Different languages RTL or C/C++  Different architectural constructs  Today’s design mandate co-development  Questions: What do SW guys need from HW guys? And vice versa? Where is the gap between SW and HW? How do we bridge it?