1. “we need to educate critical consumers ” Elliott, R. (2009)

2. Learning through the Arts PHILOSOPHY: Arts Integration Project-based interaction Differentiated Learning Collaboration Not all students learn the same way. We find a way for EVERY child. The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix

3. Media Literacy Program PHILOSOPHY: Project-based opportunities to be the creators and not just the consumers of media texts. The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix Students using technology and media as tools for learning, engagement, expression and the development of critical thinking skills.

4. Creation of Splash Video PHILOSOPHY: Conscientious viewing of commercials Development of the language of film Analysis and development of deeper understandings The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix Application of these processes in a group project; students “make” rather than “get” understanding

5. Curricula and Outcomes PHILOSOPHY: C1: Students will access, use and communicate information from a variety of technologies. C3: Students will critically assess information accessed through the use of a variety of technologies. C5: Students will use technology to aid collaboration during inquiry. F2: Students will understand the role of technology as it applies to self, work and society. The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix F4: Students will become discerning consumers of mass media and electronic information. P3: Students will communicate through multimedia. C1: Students will access, use and communicate information from a variety of technologies. C3: Students will critically assess information accessed through the use of a variety of technologies. C5: Students will use technology to aid collaboration during inquiry. F2: Students will understand the role of technology as it applies to self, work and society. F4: Students will become discerning consumers of mass media and electronic information. P3: Students will communicate through multimedia.

6. Project Activation Matrix PHILOSOPHY: The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix Activation Matrix Salient Learning and Why Use Features Understandings Technology? Students are able to… edit footage with film-editing software The editors could include: imovie Windows Movie Maker Ulead Adobe Premiere Students learn… how to alter and edit existing footage Technology is the best choice for this project because… students are easily able to edit film and learn the basics of editing with a computer – which in today’s world has become standard practice Students are able to… use digital devices with film capabilities to capture footage These could include: Cell phones Digital cameras Video cameras Students learn… how to take and capture footage for use on the computer footage Technology is the best choice for this project because… working in a group setting, almost all students will have access to a device which is capable of capturing film – meaning your class does NOT need a class set of video- cameras Students are able to… creation of a video text within a group setting, using digital devices Students learn… how to use digital devices as a venue for collaboration Technology is the best choice for this project because… online collaboration is becoming prevalent, and this project lends itself to assisting students to learn collaboration etiquette and skills

7. Supplementary Resources PHILOSOPHY: Copyright-free lesson plans: http://www.ltta.ca/lesson_plans.html Commercials for discussion: http://www.youtube.com/watch?v=s0j47NpYL_c http://www.youtube.com/watch?v=I07xDdFMdgw http://www.youtube.com/watch?v=iYhCn0jf46U Supplementary Film Resource: http://accad.osu.edu/~midori/Materials/camera.html The LTTA Philosophy Media Literacy Splash Video Creation Curricula & Outcomes Activation Matrix

8. Websites: Fleming, N.D. and Mills, C. (1992), Not Another Inventory, Rather a Catalyst for Reflection, To Improve the Academy, Vol. 11, 1992., page 137. VARK Learning Styles Questionnaire- used with permission by the author. VARK Website: http://www.vark-learn.com/english/index.asphttp://www.vark-learn.com/english/index.asp Learning through the Arts:: http://www.ltta.ca/http://www.ltta.ca/ Film Roll: http://mindblob.typepad.com/mindblob/images/film35mm.jpghttp://mindblob.typepad.com/mindblob/images/film35mm.jpg Film Strip: http://www.chienworks.com/media/filmstrip-35mm.pnghttp://www.chienworks.com/media/filmstrip-35mm.png Crowd in theatre: http://gochicagocard.com/blog/files/2008/04/chicago-movies.jpghttp://gochicagocard.com/blog/files/2008/04/chicago-movies.jpg Electronics: http://www.optimizasolutions.com/Pictures/IT.jpghttp://www.optimizasolutions.com/Pictures/IT.jpg Board: http://www.geekpedia.com/gallery/fullsize/cpu-technology-wallpaper.jpghttp://www.geekpedia.com/gallery/fullsize/cpu-technology-wallpaper.jpg Premiere Interface: http://images.amazon.com/images/G/01/software/detail-page/pr-mac-win.jpghttp://images.amazon.com/images/G/01/software/detail-page/pr-mac-win.jpg Learning through the Arts\ http://www.ltta.ca/http://www.ltta.ca/ LTTA Sample photos:: http://www.englewoodschools.org/PEAK/images/January/dance%20res%201%20small.jpg http://www.englewoodschools.org/PEAK/images/January/dance%20res%201%20small.jpg http://www.banffcentre.ca/programs/85_bnmi/2008/learning_arts/default.jpg http://www.catalogueforphilanthropy-dc.org/images/db/store/DC/i10183.jpg http://www.district16.nbed.nb.ca/files/imagecache/gallery_big/galleries/2009/Jun/733/Learning_Throug h_the_Arts__14_preview.jpg http://torontoist.com/attachments/TimKiladze/20090330bunchoffun3.jpg Reference List: