1. - 1 Your New Product/ Service Idea Your Clients Your Competition Your Institution Initial Product Terms Core Product/ Service What is the unmet need or want? How is this need being met by the competition? How is our institution addressing the need now? A description of the benefit, need/ want. Useful in marketing product Actual Product/ Service What terms and features do your client’s need/want? What products compete with the new idea? How does the product compare to others offered by institution? A description of the specific terms: loan size: ______ term: ______ repayment pd:___ interest rate: __ guarantees: __ Enhanced Product/ Service What is the best channel to deliver the product to the client? How are competitors reaching the market? How does our institution sell its products/ services? A description of the indirect benefits, how the client will receive the product/service Finalizing the Prototype II. Design

2. - 2 IDA-Microloan Prototype AspectCharacteristics Target marketSelf-employed entrepreneurs, with personal &/or business goals for asset accumulation UseEquity building, business improvements, fixed asset purchase, home improvement or purchase, wealth building, savings habits? Benefitssavings access, liquidity, asset accumulation, “mainstreaming” TermsShort & medium term – From 6 months to 2 years? InterestVaried depending on match? Min initial deposit/ balance From $100 - $500? Incentives for higher balances / longer deposits. LinksDirect debit for loan servicing? Equity kickers? Technical AssistanceIntegrated Financial literacy & business training; EITC preparation? GraduationEmergency loans, Mortgage products core actual enhanced II. Design

3. - 3 Your New Product/ Service Idea Your Clients Your Competition Your Institution Initial Product Terms Core Product/ Service Actual Product/ Service Enhanced Product/ Service Finalizing the Prototype II. Design