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ROLLS ROYCE Rolls-Royce Limited, the original company founded in 1906, and split into Rolls-Royce plc and Rolls-Royce Motors in 1973 Rolls-Royce Holdings,

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Presentation on theme: "ROLLS ROYCE Rolls-Royce Limited, the original company founded in 1906, and split into Rolls-Royce plc and Rolls-Royce Motors in 1973 Rolls-Royce Holdings,"— Presentation transcript:

1 ROLLS ROYCE Rolls-Royce Limited, the original company founded in 1906, and split into Rolls-Royce plc and Rolls-Royce Motors in 1973 Rolls-Royce Holdings, an aerospace, power systems and defense company (named Rolls Royce plc from 1973 through 2003)

2 Rolls-Royce Motors, the motor car manufacturing entity established in the 1973 de-merger of Rolls-Royce Limited and the predecessor of Bentley Motors Limited, a subsidiary of Volkswagen Group from 1998 to 2002. Rolls-Royce Motor Cars, an entity created in 1998 as a subsidiary of BMW Group for the manufacture of Rolls-Royce branded motor cars.

3 ROLLS ROYCE MOTOR CAR LTD Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW AG in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls- Royce grill shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003. Although the Rolls-Royce brand has been in use on vehicles since 1906, the Rolls- Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce branded vehicles produced prior to 2003. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and the other various predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003. The Rolls-Royce Phantom 4-door sedan was the first product offered for sale in 2003. Since then, Rolls-Royce Motor Cars has expanded its product line up to include an extended wheelbase version of the Phantom sedan, a Phantom 2-door coupé and Phantom convertible version and the less expensive Ghost 4-door sedan and Wraith 2-door coupé.

4 SALES The all-time high record of sales was achieved in 2013, at 3,630 cars, beating 2012 sales by 55 cars. In 2011, Rolls-Royce Motor Cars Limited sold 3,538 cars, an increase of 31 percent compared to 2010, beating the previous sales record from 1978. The strong sales growth occurred in the Asia Pacific region, Britain and the Middle East with sales increases of 47 percent, 30 percent and 23 percent respectively. Calendar Year Total Sales 20071,010 20081,212 20091,002 20102,711 20113,538 20123,575 20133,630

5 PRODUCTS Phantom Rolls-Royce Phantom Extended Wheelbase in use at the Peninsula Hotel in Hong Kong From 2003 – Phantom 4-door sedan. Launched in January 2003 at Detroit's North American International Auto Show, this is the first model from Rolls-Royce Motor Cars Limited. The car has a 6.75 L V12 engine sourced from BMW, but most components are unique to the car. Parts are sourced from Continental Europe and the UK. Assembly, leather work, wood work, and finishing are carried out in a new factory in Goodwood near Chichester, Sussex. From 2005 – Rolls-Royce Phantom Extended Wheelbase. This car's wheelbase is 250mm longer than that of the standard Phantom sedan. From 2007 – Phantom Drophead Coupé (convertible) From 2008 – Phantom Coupé

6 Ghost From 2010 – Ghost 4-door sedan. Rolls Royce announced in September 2006 that it would develop a new four-door model named Ghost. The Ghost will be smaller than the previous Rolls Royce automobile launched, the Phantom. Only 20% of the components would be sourced from BMW F01 7 Series, and it will be positioned below the Phantom. On March 4, 2014, the new Ghost Series II was revealed to the public at the Geneva Motor Show. Its has a facelift front with new LED headlights. The interior has had an update as well.

7 Wraith From 2013 – Rolls-Royce Wraith coupé. Rolls-Royce Motor Cars launched a new car at the Geneva Motor Show on 5 March 2013. The new car, named the Rolls-Royce Wraith (in honour of the original Wraith built by the original Rolls-Royce Limited from 1938- 1939) is a luxury coupe, with a long bonnet and a sleek roof line, and is a coupe version of the Ghost. It is powered by a 623 bhp, twin-turbocharged V12 engine connected to an 8-speed gearbox. Deliveries are expected to begin by the end of 2013. Rolls-Royce had already stated that the Wraith will be the most powerful Rolls- Royce motor car to date.

8 PROTOTYPES Rolls-Royce Mulliner Silver Dawn Drophead Coupé (1953) Rolls-Royce 100EX (2006) Rolls-Royce 101EX (2006) Rolls-Royce Hyperion (2008) Rolls-Royce Mini (June 2009) Rolls-Royce 200EX (2009; known as ″RR04″ also) Rolls-Royce 102EX (2010)


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