1. Finding Your Way Out of the Swamp: Strategies for Moving Forward in Tough Times Housing Alliance of Pennsylvania

2. Let’s Discuss… O Housing Alliance of PA – Who We Are O How to Frame Messaging for Our Work O Doing What Works: Evidence-Based Approaches O Finding a Pathway Forward

3. Housing Alliance of PA O Statewide Advocacy Organization O Values-Driven O Working for a home within reach of every Pennsylvanian O Bipartisan and effective, with proven results: O State Housing Trust Fund O Land Banks

4. Effective Messaging: Talking About What You Do O Talk Values, Not Problems O Discussing Solutions is Persuasive O Use Data in your Messaging

5. Research-Guided Messaging O Polling shows us that among the vast majority of Americans: O Attitudes toward renting have become more positive. O People get the link between having a stable home and positive social impacts. O People would like to see a more balanced federal housing policy.

6. If we ensure that more people/families have access to decent, stable housing they can afford, it will have a major positive impact on this: Safety of neighborhoods/communities73% Economic well-being of neighborhoods/communities71% Children’s ability to do well in school71% Individuals’/families’ financial security70% People’s mental health68% People’s physical health62%

7. Doing What Works: Evidence-Based Approaches O Back to Basics - Data-Driven Outcomes O Prioritize Prevention O Less costly O More effective O Fix-It First O Invest in and rejuvenate communities. O Make use of what we have to match up with need.

8. Average Cost Per Unit of Emergency and Crisis Services in Philadelphia Type of Service/TreatmentCost Per Day Inpatient Hospital Stay$1,300 Psychiatric Hospital$700 Emergency Room Crisis Visit$230 Detoxification Program$215 Non-Hospital Rehabilitation$150 Prison$91 Emergency Shelter$34 Permanent Supportive Housing $25

9. Data-Driven Outcomes O Use Evidence and Data to Drive Funding and Policy Decisions O Evaluate what we are doing O Hold ourselves accountable O Learn more about what works O Reward success

10. Our Pathway Forward O Opportunities O State Housing Trust Fund O National Housing Trust Fund O What are some of the local opportunities that you are encountering?

11. References O “How Housing Matters” Survey Report – MacArthur Foundation, 2013 O “A New Vision” – Housing Alliance of Pennsylvania, 2012