1. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 1

2. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 2 E Q U A L S T H R E E C O M M U N I C A T I O N S, Inc. MWCOG 2010 Idle Reduction Campaign Briefing June 8th, 2010 | 12:00 – 2:00 pm Equals Three Communications, Inc. 7910 Woodmont Avenue Suite 200 Bethesda, MD 20814 www.equals3.com 301 656 3100

3. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 3 Agenda  Campaign Overview  Partners and Supporters  What we’ve done so far  What we plan to do next  What we’ve created  Upcoming Event: Campaign Launch

4. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 4 Idle Reduction Campaign  Mission: Initiative aimed at decreasing diesel emissions and improving air quality in Metropolitan Washington-Baltimore Regions.  Purpose: –Increase idle reduction awareness and control diesel emissions. –Promote idle reduction as a positive behavior that helps bus and truck drivers to avoid fines, save money, and cut fuel costs. –Improve public health and protect the environment  Led by the Metropolitan Washington Council of Governments (COG), in collaboration with: –District Department of the Environment (DDOE) –District Department of Transportation (DDOT) –Maryland Department of the Environment (MDE)

5. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 5 Partners and Supporters  American Bus Association  United Motor Coach Association  American Trucking Associations  Diesel Technology Forum  Maryland Motor Truck Association  National Association of Truck stop Operators  National Private Truck Council  Owner Operator Independent Drivers Association  Truckload Carriers Association  Virginia Trucking Association

6. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 6 What we’ve done so far  Communications Audit to analyze past and current MWCOG communications materials to see what messages/approaches have been successful  Media Analysis to better understand how media covers idling issue in DC metro area and nationwide  Environmental Scan to gain understanding of the overall industry and the idling issue from a local, regional and national perspective  4 Stakeholder Meetings  To educate truck and motor coach industry members about idle reduction laws  To understand industry perception of issue  To identify best way to communication with them  Interviews and Online Surveys to gather further direct input from the industry

7. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 7 What we plan to do next  Launch Event/ Press Conference at COG  Post Launch Stakeholder Meeting  4 Street Team and Promotional Activities at truck stops and bus parking areas to interact with drivers and raise awareness about idle reduction  Six Flags Promotional Event and live intercom reads targeting bus drivers waiting in park parking lots  Continued media push with Satellite Radio live mentions, print ads in trade publications and Op-Eds and editorial features on Idle Reduction in Metro DC area  Driver Recognition Program to elevate awareness and encourage compliance with idle reduction initiative. Serves to acknowledge drivers and companies who take positive idle reduction measures.

8. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 8 Flyer

9. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 9 Logo We’ve also created: Pine-scented air fresheners with idle regulations T-shirts Print Ads Posters

10. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 10 Upcoming Event Campaign Launch Event and Press Conference Where: MWCOG Boardroom When: Tuesday July 13, 10:00 am to 12:30 pm 10:00 a.m.-10:45 a.m. Stakeholder Meeting and Campaign Discussion 11:00 a.m.-11:30 pm. Press Conference/ Q&A Session 11:30 p.m.-12:30 p.m. Networking Join Us! Please email kpoe@equals3.com to RSVP.

11. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 11 Thank you! Questions/Comments

12. E Q U A L S T H R E E C O M M U N I C A T I O N S, INC. | 12