1. THE GROWTH INSTINCT Adapted for Rotary Clubs by Dr. Jimmie D. Brewer 1 The “Mindset” of Members in Growth Clubs

2. The Mindset Indicators  Why do some clubs consistently grow and others do not?  Are there “systemic” differences?  Are there “mindset indicators” in members of growth clubs?  I believe there are two indicators in the membership of growth clubs:  Indicator #1 – Commitment to a Growth Cycle  Indicator #2 – A Social Capacity for Growth 2

3. PART 1 THE GROWTH CYCLE MINDSET 3

4. Every Living Thing, System, & Organization has a Natural Life Cycle. 4

5. BIRTHDEATH Club Life Cycle 5

6. Three Phases of the Life Cycle  Growth Cycle  Plateau Cycle  Decline Cycle 6

7. Potential The Growth Cycle Begins at “Birth” Purpose and Vision Constant Care & Protection BIRTH GROWTH BEGINS 7

8. Early Growth Period BIRTH GROWTH SPEEDS UP Lots of Celebration Progress Energy and Excitement 8

9. Mature Growth Period BIRTH GROWTH SLOWS POSITIVE Vitality Health Strength 9

10. The Plateau Cycle – Stable Years BIRTH PLATEAU – GROWTH STOPS Accomplishment Predictability Fulfillment 10

11. Identifying Clubs with Members WITHOUT a Growth Cycle “Mindset”  It is like an autoimmune disorder.  The immune system attacks healthy cells (growth cycle) —and fails to defend against pathogens.  What are the pathogens?  The “plateau”  The “decline” 11

12. Plateau Mindset – Members Believe They Can Stay in a Plateau Cycle Forever STABILITY – NO GROWTH Living Happily Ever After - Only in Fairy Tales! 12

13. Plateaued clubs tend to — Hold on to the past successes Become resistant to change Believe they can stay level forever Lose the drive to grow Embrace that they are just the right size 13 Members Fall Into the Plateau Mindset

14. We Have Reached Our “Right Size” No More Chairs – Just Us 14

15. It is the nature of members without a growth cycle mindset to deny the decline as long as possible, to underestimate the decline, and then to under respond. Declining clubs tend to — Ignore the club “cold” Treat club “pneumonia” with aspirin Embalm with penicillin 15 Decline Mindset - Ignore or Minimize the Decline

16. Ignore the Signs Fear Denial Paranoia Conflict Anxiety 16

17. NEGATIVE GROWTH “Prepare” for Death DEATH Life-Threatening Decline Serious Decline THREE STAGES Early Decline 17

18. Members WITH a Growth Cycle “Mindset” Respond when Plateaued: Seek input from members Leadership addresses issues INTROSPECTION - Open and Honest “Ignite” a new growth cycle 18

19. Members with Growth Cycle “Mindset” Take Action IF Decline Begins: Early – Greater decline = Greater Challenge Accurately – Do not make excuses INTERVENE Aggressively – Decline = first stage of death 19 “Ignite” a new growth cycle

20. New Growth Cycle Ignited NEW GROWTH CYCLE Lots of Celebration Progress Energy and Excitement 20 IT IS THEIR INSTINCT TO GROW THEY HAVE A MINDSET TO GROW AND AGAINST PLATEAU AND DECLINE

21. PART 2 EXPANDABLE SOCIAL CAPACITY MINDSET 21

22. The Concept of “Social Space”  SOCIAL SPACE AND HUMANS Humans have social space capacity. Often social space is referred to as “emotional room” Not what is known as “physical space” Social or emotional space capacity – defines the size of our network  SOCIAL SPACE AND ORGANIZATIONS Organizations have the same dynamic through the cumulative mindset of its members. Members in growth clubs have a greater capacity for social space. 22

23. Members in Clubs WITH an Expandable Capacity Mindset  Growth a sense of purpose – mission to grow  Organized in smaller parts to make space for all  Members trained to integrate new members  Members embrace diversity – in a wide range  Stable boards and trained leadership  Playbooks for active committees and groups  Club president - an administrator and motivator  Growth by expanding smaller units  Unlimited growth by expanding social space 23

24. Corporate Social Model – Make Room for New Members by Adding Units 24

25. Identifying Clubs with Members WITHOUT the Expandable Mindset  Again – like an autoimmune disorder.  The immune system attacks healthy cells (expanding social space) —and fails to shut off the pathogens.  What are the pathogens?  Clan Mindset  Village Mindset 25

26. THE “CLAN” MINDSET  Often seen more in smaller clubs (under 30)  But “pockets” can exist in any size club  Careful who they “let in” their group (clan)  Often sit together at “their” table  Often influenced by “matriarchs/patriarchs”  More conservative and “inward” focus  Sometimes engaged in “friendly fire”  These members limit the club’s social space capacity – control by not breaking up the clan. 26

27. NO ROOM LEFT – IN THE VAN 27

28. VILLAGE MINDSET  Often seen in the 30-70 club size.  One big cell that promotes life like a “village” – President like a village chief  Big enough for action – but too big to operate like a “committee of the whole”  Everybody knows everybody (illusion)  Lack of intentional organization – often leaves new member uninvolved – except all club events  These members limit the club’s social space capacity – control by not breaking up the village 28

29. NO ROOM LEFT – ON THE BUS 29

30. PART 3 PERSPECTIVES FOR SYSTEMIC CHANGE IN THE MEMBER’S MINDSET 30

31. CHANGING THE MINDSET OF A CLUB  First – members can change!  Leadership must: Be intentional and proactive Realize that it is NOT about a new tactic Accept that to alter a mindset – change must occur at a systemic level  These new mindsets: New Growth Cycle Expandable Capacity 31

32. Principles Creating a Growth Cycle Mindset in Members 1.Growth is the normal state of a healthy club. 2.A plateau is a time to regroup for a new growth cycle. 3.A plateau lasting for more than 3 years is the first stage of decline. 4.Decline is first stage of death. 5.A plateau lasting longer than 3 years – or a decline is addressed aggressively. 6.Mindset – If our club is not growing – it is dying. 32

33. Perspectives for Creating an Expandable Capacity Mindset It is our civic duty and mission as a Rotary Club to grow – therefore we are passionately committed to: 1.Finding and adding new members 2.Making “space” for all members 3.Creating opportunities for all members 4.Engaging and involving all members 5.Respecting the contributions of all members 33

34. PART 4 MOVING FROM A MINDSET TO A NEW REALITY 34

35. The Big Ideas GROWTH IS A CORE VALUE * IT IS OUR CIVIC DUTY TO MAKE ROOM FOR NEW ROTARIANS 35

36. How To Penetrate a Club with a New Mindset 36 Everett Rogers, “Diffusion of Innovations”

37. Doing the Math – Club Size of 40  Innovators/Early Adopters (16%) or 6 people who totally “buy in”  Next – this group “penetrates” the Early Majority (34%) or 14 more people with new perspectives  Now ½ of the club is on on-board – tipping point or critical mass  Next – ½ of the club penetrates the Late Majority (34%) or 14 more  Now the club has 85% of members on-board 37

38. Do Not Get Side Tracked – Stay with the Diffusion Principle  Do not try to sell the whole club at the start  Forget the nonsense of “each Rotarian bring in a new member” until you have reached a tipping point or critical mass  Do not waste time on Laggards  Stick to your message and plan 38

39. THE GROWTH INSTINCT 39 This presentation can be downloaded at: JDBrewerConsulting.com (Resource Page)

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