1. Don’t Take Your Website for Granted mark a. greenfield

2. markgr.com/fingerlakes

3. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

4. I beg to differ

7. Site VisitsUnique Visitors Page Views Undergraduate Admissions612,779377,1222,970,932 Undergraduate Catalogue531,344264,1363,498,272 Registrar704,101328,0542,193,575 Bursar’s Office358,875206,6431,260,171 Financial Aid194,826118,423652, 417

10. Moving Forward 1.Implement web governance 2.Integrate social technologies 3.Prepare for the mobile web

11. Moving Forward 1.Implement web governance

12. mark a. greenfield Bringing Web Governance to Higher Education

13. Most organizations address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices.

14. Operations Evaluation Strategy the web lifecycle

15. The web is a strategic asset that needs appropriate management structures and resources.

16. Web Governance an organization's structure of staff (each with well-defined roles, responsibilities, and authorities); technical systems; and the policies, procedures, and relationships such staff have in place to maintain and manage a website.

17. Web Governance Deciding who gets to decide (assigning roles and responsibilities, then holding those people accountable)

18. Web Strategy The use and allocation of organizational resources to accomplish long-term objectives

19. Why do you have a website?

20. “There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

21. Web Operations effective, efficient management of daily web operations.

22. Web Evaluation Must measure both the product and the process Must measure both web metrics and business metrics All data must be actionable Must use a combination of qualitative and quantitative methodologies

23. Moving Forward 1.Implement web governance 2.Integrate social technologies

25. © 2010 Altimeter Group Many brands approach in disparate fashion 25 Social NetworkCorporate Website

26. © 2010 Altimeter Group Many brands approach in disparate fashion 26 Corporate Website + Social Network

28. Moving Forward 1.Implement web governance 2.Integrate social technologies 3.Prepare for the mobile web

29. The Mobile Web

33. mobile is as different from the internet as tv is from radio

34. Carnac the Magnificent

35. The number of mobile phones sold last year 1.37 Billion

36. The number of mobile phones subscription world-wide 5.2 Billion

37. The percentage of people who will access the Internet from a mobile device by 2015. (It’s already 75% in Japan) 80%

40. The number of times the average person checks their mobile phone per day 150

41. Percentage of teens in the U.S. can send a text message blindfolded. (They can type faster on a phone than a QUERTY keyboard) 42%

42. Key Takeaways

43. think of your website as a strategic asset rather than a cost center

44. quantify the value of the web

45. know the problem you are trying to solve

46. focus on ROI and efficiencies

47. create a web strategy that is the foundation for a comprehensive digital strategy

48. Institutional Strategy Web Strategy Content Strategy Social Media Strategy IT Strategy Communications Strategy

49. take a holistic approach to content

50. remember the web is not a project

51. it takes on the shape of the system that presents it Content is like water…

52. SocialSocial MobileMobile WebWeb

53. Templat e CMS Page PagePage TemplateTemplate PagePage contentcontent designdesign Separate Content from Design

54. Content TemplateTemplate XSLT 2.0 TemplateTemplate TemplateTemplate Web Page SocialSocial Mobile Multi-Channel Output

55. 1.Make your site presentable 2.Responsive design 3.Mobile website 4.Mobile apps Use an Incremental Approach to the Mobile Web

58. Inspiration

59. don’t take your website for granted your website is the foundation for all your online activity

60. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr