1. Year-Round Air Quality Forecasting -- Outreach Plan Debbie Stackhouse EPA Office of Air Quality Planning and Standards stackhouse.debbie@epa.gov 919-541-5354 2003 AQI Workshop April 24, 2003 Research Triangle Park, NC

2. Outreach Plan for Year-Round Forecasting Educate and enlist meteorologists to carry year-round air quality forecasts Educate health care professionals Expand media partnerships

3. Outreach Plan Media messages Target: Nat’l Year-Round Kick-Off Oct 2003 National launch + Regional launches Educational and outreach materials for State and local agencies Products for the media Products for health care providers

4. Media Messages Simple messages for meteorologists to use Focus on ‘Air quality’ forecasts Sub-messages for ozone and particles Sub-messages on steps to reduce exposure Details via web, printed materials, etc.

5. Target: National Year-Round Kick- Off Who –Administrator Whitman Surgeon General Nationally known meteorologist USA Today &Weather Channel What –Press event When – 1 st choice October 1 Where – Washington DC + Regional locations

6. National and Regional Launches News release Fact sheet Media kits Regional launch kits VNR + B-roll + sound-bites Media interviews

7. Educational & Outreach Materials for State and Local Agencies

8. PM Air Quality Guide

9. Air Quality Media Kit

10. PM Health Effects Fact sheet Health studies summary Slide show

11. Smoke and Your Health

12. AQI Guide to Air Quality and Your Health

13. Guideline for Reporting Air Quality

14. PM2.5 NAAQS Implementation Slide Show

15. Ozone Good Up High, Bad Nearby

16. Regional Haze

17. Products for the Media Air quality forecasts for 36 + cities CD-Rom and AIRNow –Sample scripts, maps, graphics, photos –Fact sheets -- Why forecast? Scientific research? –Games/Quizzes for kids –Slide shows for community education AMS Conferences –Presentation and Display ’03 –Air Quality Session, Display, and Training Course ’04

18. Products for Health Care Providers

19. Particles and Your Health

20. Ozone and Your Patients Health Video Web training

21. Other Products for Health Care Providers Particles and Your Health web course Spanish language asthma video Air pollution and health effects poster & pamphlet & pamphlet