1. Better Business with Britain A presentation by Martin Williams of EBS London, 3 rd November 2014

2. UK in General 64.1 million people An open market Well liked product Good transport links Stable economy Low employment costs Easy access Easy in easy out Central location

3. UK Market Access Program Establishing in the UK is easy with some expert help. We have experience with setting up UK operations having assisted over 500 companies.

4. Opportunity Rail and Transport Renewable Energy Manufacturing Automotive Aerospace Agriculture ICT Gaming Tourism Logistics Health and Social Care

5. Factors for Success Large market – treat it seriously Identify benefits of your product in target markets London v regions Reseller v own operation Do not assume Think local Keep control

6. The Brits and Doing Business with Them Dress People Decision making process Negotiation skills Language Travel and time

7. Lost in Translation

8. WHAT THE BRITISH SAYWHAT THE BRITISH MEANWHAT FOREIGNERS UNDERSTAND I hear what you sayI disagree and do not want to discuss it furtherHe accepts my point of view With the greatest respectYou are an idiotHe is listening to me That's not badThat's goodThat's poor That is a very brave proposalYou are insaneHe thinks I have courage Quite goodA bit disappointingQuite good I would suggestDo it or be prepared to justify yourselfThink about the idea, but do what you like Oh, incidentally/ by the wayThe primary purpose of our discussion isThat is not very important I was a bit disappointed thatI am annoyed thatIt doesn't really matter Very interestingThat is clearly nonsenseThey are impressed I'll bear it in mindI've forgotten it alreadyThey will probably do it I'm sure it's my faultIt's your faultWhy do they think it was their fault? You must come for dinnerIt's not an invitation, I'm just being politeI will get an invitation soon I almost agreeI don't agree at allHe's not far from agreement I only have a few minor commentsPlease rewrite completelyHe has found a few typos Could we consider some other optionsI don't like your ideaThey have not yet decided

9. Summary The UK: Large market Traditionally friendly Strong and stable economy And through UK Market Access Program: Accessible at low risk

10. Contact us Martin Williams martin.williams@ebs.ltd.ukmartin.williams@ebs.ltd.uk Tel: +44 (0) 1926 21 77 00 Website: www.ebs.ltd.ukwww.ebs.ltd.uk