1. IBC’2001 Briefing 6th E3 Concertation Meeting October 2-3, 2001

2. ISTV Information Society Technologies Village MEGA Multisensory Expressive Gesture Applications myTV Delivers TV Anytime NexTV From Technology to Experience OCCAMM Interoperable security for a larger digital market OPENISE Open platform for enhanced interactive services SAMBITS Combines MPEG-2, -4, -7, DVB-MHP and Internet for interactive multimedia broadcasting SonG Complete MPEG-4 platform for I-TV, Wireless and the Web

3. Some statistics 36000 visitors total at IBC ~ 2000 at ISTV stand 800 stands 7 projects - 50 co-operating organisations > 500 flyers distributed per demo Press releases ISTV, SAMBITS, NexTV, myTV IBC Daily News SAMBITS, TV Anytime - myTV 2-4 people staffing each project at all times 650 cans of soft drinks, 10 crew containers coffee, home- made brews

4. Feedback Getting to know participating projects Contacts with industry representatives –broadcast industry –manufacturers of broadcast and service delivery equipment –theatre and cinema directors –motion capture, –interactive television companies Feedback from visitors. Good suggestions Semi-testing of application scenario’s Professional look of the booth attracted a lot of people –surprise effect; people don’t expect this from researchers

5. Feedback Visits from people in the DVB world –Sambits: implementation based on DVB MHP, incl. MPEG-4 and MPEG-7. Good promotion of DVB

6. Experiences Working with professional stand designers and builders, results in –Good place to demo, to communicate, to have ‘off-lines’ –releases the organisational burden for projects Small investment, high gain –shared by 7 projects -- distributed over 50 organisations High appreciation of visits from EU project officers Dependency risk: – One failing or underperforming project would have spoiled the works –Requires fallback scenario if event is to be repeated and/or repercussions

7. Experiences Mismatch between name of booth and IBC catalogue Project management team –3 persons --- the minimum -- full time effort for 4 months –summertime -- difficult in Europe Essential skills/experience needed –PR –Affinity with technical designs –Social skills and good contacts –Project management experience All in all –success for all participants –professional way for dissemination of project results REPEAT?