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CAMPAIGN KEY WORKER TRAINING 51 Years of Caring 1 ILLOWA Bi-State Combined Federal Campaign
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Learning Objectives By the end of today’s session, you will learn: CFC overview, Campaign Goal and Campaign Theme Role of the Key Worker Giving options and regulations Pledge processing procedures Campaign tools and resources 2
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CFC Overview and Campaign Plan 3
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What is CFC? CFC is the only authorized solicitation of the Federal employees in their workplaces on behalf of approved charitable organizations. The CFC began in the early 1960’s to coordinate with the fundraising efforts of various charitable organizations so that the Federal donor would only be solicited once in the workplace and have the opportunity to make charitable contributions through payroll deduction. Federal employees continue to make the CFC the largest and most successful workplace philanthropic fundraiser in the world. Illiowa Bi-State region raised $681,724 in 2011 for local, national and international charities 4 2012 Campaign Dates: October 3 through December 21
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Why Give? 5 Your donation through CFC enables you to help build healthier communities. Just $1 a week buys…. 50 hours of activities for seniors at a Center 68 meals to low-income individuals 36 hot meals delivered to homebound elderly 12 elementary school students with trained volunteer tutors to help with reading and math 10 children with bilingual beginning –to-read books to build early literacy skills Three 30 minutes appointments for health assessment and counseling for individuals facing physical, developmental or mental health challenges.
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2012 Campaign Goal 6 2012 ILLOWA Bi-State CFC GOAL “100 percent contact”
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2012 Campaign Theme Promotes the individual choice of donors to support personally relevant causes, while emphasizing the benefit of participation in a collective effort Highlights the generosity and strength of the Federal workforce 7
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Role of the Key Worker 8
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2012 Key Worker Goals 9 Ensure 100% contact (or “ask”) with all employees Increase number of donors and amount of gifts Protect donor information and privacy
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Here’s How 1. Make a personal commitment 2. Contact your assigned co-workers 3. Thank your donors 10
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Making the Ask In a national study, 800 Federal employees were interviewed: 70% said they would donate to CFC Only 49% gave that year 11 The Key Worker never made “the Ask”
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Giving Options and Regulations 12
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Ways to Give 13 Payroll deduction For recurring gifts, spread across 12 monthly installments for the military or 26 pay periods for civilian employees Check or cash For one-time gifts Give by payroll deduction, cash, or by check
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Ways to Give 14 Designated Use the 5-digit charity code Undesignated Distribution made in the same proportion as charities receiving designations Confidential gifts Place in a sealed envelope to Pledge Form Carrier
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Personal Choice 15 Select your charities of choice from CFC’s comprehensive list of more than 2,500 approved charitable organizations using: Catalog of Caring Printed catalog of charity list with sections for local, national and international organizations Not distributed to every employee; donors can request copy from Keyworker Online Charity Search Searchable online database Sort by name, keyword, location, administrative overhead rate, CFC code number or service category (e.g., health, disaster relief, education) Accessible 24/7 at http://illowacfc.orgillowacfc.org
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Regulatory Restrictions 16 What we cannot do: Require 100% participation Allow managers to solicit subordinates Pressure colleagues to give a specific amount Develop a list of non-contributors or contributors Coerce fellow employees Reference: 5 CFR 950 Solicitation of Federal Civilian and Uniformed Service Personnel
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ILLOWA Bi-State CFC Website Information, FAQs and news about CFC Online campaign resources available for customization and/or download Campaign video with inspirational stories from fellow Federal workers Training materials and videos Personal stories/essays Union Endorsement 17 http://illowacfc.org
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Pledge Processing Procedures 18
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2012 Sample Pledge Form 19
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20 2012 Sample Envelope
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Campaign Tools and Resources 21
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Key Worker Materials Instructions-Key Worker Training Pledge Form Key Worker Envelopes Donor Gifts Catalogs/Brochures Memorial Contribution Form Poster 22
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Catalog of Caring Printed version Provide limited copies to key person Request donors to share with co-workers Online version Available as PDF and online searchable database at http://illowacfc.org http://illowacfc.org 23
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Donor Recognition Donor Gift 24
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25 QUESTIONS
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Local Federal Campaign Committee (LFCC) See page 2 of the brochure Loaned Executives Terry Stevens, (309) 782-8331, terry.j.stevens.civ@mail.milterry.j.stevens.civ@mail.mil Stephanie McMillin, (309) 782-8355, stephanie.l.mcmillin2.civ@mail.milstephanie.l.mcmillin2.civ@mail.mil Cheryl Davidson, (309) 782-8348, cheryl.a.davidson.civ@mail.milcheryl.a.davidson.civ@mail.mil Gigi Ruplinger, (309) 782-8352, lolita.l.ruplinger.civ@mail.millolita.l.ruplinger.civ@mail.mil 26 CFC Points of Contact
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