1. Final Learning Team Project Jacqueline C. Aranda, Todd Peterson, Madelyn Pinlac, Terry Shockley, Byron Wong EBUS/ 400: E-Business University of Phoenix Joseph Aguirre October 15, 2007

2. Introduction  This presentation will discuss the following topics:  Web site analysis for Team D’s business as well as competing web sites  The supply chain as it applies to traditional “brick and mortar” and online businesses  Web site marketing tools and customer service  Viral marketing campaign  Legal, ethical, and regulatory issues that online businesses must address.

3. Strategic Investment Group  Team D has developed an investment website dedicated to the personally motivated investor who is looking for some unique conversation about investing experiences from other investors who have similar interests.  The business is called Strategic Investment Group.

4. Company Web Site Overview  The company website is located at http://learning.teamd.angelfire.com http://learning.teamd.angelfire.com  Strategic Investment Group’s web site will offer the following:  Newsgroups with monitors to ensure structured activities and conversations  Tools to facilitate investment clubs  Financial research, planning tools, and information (insight, advice, and experiences) provided from web site visitors and financial investment experts.

5. The Supply Chain  “A company’s supply chain for a particular product or service includes all the activities undertaken by every predecessor in the value chain to design, produce, promote, market, deliver, and support each individual component of that product or service.” (Schneider, 2004, p. 206).  As one can see, the supply chain encompasses many different activities.  The importance of monitoring and analyzing the supply chain is that it, if managed properly, can make a company more efficient and more profitable.

6. Supply Chain applied to Web Sites  The online environment causes a decrease in costs for brochures, coupons, and advertisements.  In comparison to traditional customer service by face to face or phone communication, a web site can offer customer service through the use of e- mailing, frequently asked questions (FAQs) responses, and chat rooms.  By using a web site, a business has created a virtual store front. This difference opens the door to potential customers across the globe and it cuts business expenses for renting or purchasing physical retail space.

7. Marketing Tools & Customer Service  Strategic Investment Group’s web site uses several marketing tools to explain its full range of offerings, customize client’s experiences, gather information on its clients, and publicizes its branding.  The website has a wide selection of investment products along with research and resources to help customers find the right product.  To ensure that all web site visitors are aware company products and services, it displays easy to read tabs which break down information into sections. A search feature is also available.  The website is still under construction and will be added to further in order to enhance the overall ease of use and accessibility of the website as well as to increase customer service and feedback for customers.

8. Viral Marketing Campaign for Strategic Investment Group  The owners of ABC Financial want to be trusted and considered as experts in the investment field. The website is dedicated to two venues for the common investor:  First, the website is the place to go to discuss investing with a group of people with common investment experience and interests.  Second, the website is a place where an investor can further develop a relationship with other investors by forming an investment club.

9. Legal, Ethical, and Regulatory Concerns  The legal issues include the basic need for maintaining security of the customer’s personal information.  Secondly, there will be a need to establish the investment clubs in a formal and legal manner.  Finally the teams must establish how someone leaves the investment group and take their fair share of the club’s assets.  The ethical issues are twofold, the ethics of the customers and the ethics of the companies that are represented by the securities to be bought and sold.

10. Conclusion  Businesses today are relying on websites to provide information about their companies and products.  Modern supply chain management provides a vast opportunity and competitive advantage by using the website rather than just using a brick and mortar environment.  Marketing tools are also vital to a company’s success.  Viral marketing is used to increase appeal and customer bases.  A failure to address ethics, legalities, and regulations could seriously hurt a business.

11. Reference  Schneider, G. (2004). Electronic Commerce: The Second Wave. Chapter 1. Introduction to Electronic Commerce. [University of Phoenix Custom Edition e-text]. Course Technology. Retrieved September 10, 2007, from University of Phoenix, rEsource, EBUS400- E-Business Principles and Practice course website.  Schneider, G. (2004c). Electronic Commerce: The Second Wave. Chapter 4, Marketing on The Web. University of Phoenix Custom Edition e-text]. Course Technology. Retrieved September 10, 2007, from University of Phoenix, rEsource, EBUS400- E-Business Principles and Practice course website.  Schneider, G. (2004). Electronic Commerce: The Second Wave. Chapter 5, Business-To-Business Strategies: From Electronic Data Interchange to Electronic Commerce. University of Phoenix Custom Edition e-text]. Course Technology. Retrieved September 10, 2007, from University of Phoenix, rEsource, EBUS400- E-Business Principles and Practice course website.