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Maximizing Employee Engagement in an Era of Change Gabrielle Beaudoin Director, Client Services Division Communications and Information Services Branch
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Summary Internal communication: pillar of change management The Statistics Canada experience The environment Communication objectives Communication mechanisms, events and tools Results Conclusion
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Internal communication: pillar of change management Traditional functions - Celebrate the community - Transmit information Today’s challenge - Engaging the digital generation The solution - Networked organization
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Factors that influence change Non-modifiable factors Employees’ personalities Nature of change Corporate culture Modifiable factors Employee support Group dynamics Managers’ behaviours Source: DÉCAUDIN, J.M. and IGALENS, J. La communication interne; Stratégies et techniques. Paris, Dunod, 2009, p. 131. Inform MeasureReact Consult
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Statistics Canada Statistique Canada The Statistics Canada experience
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The environment Government Organization Knowledge Workers 5,700 Employees Excellent Reputation Value-based Leadership
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Statistics Canada Statistique Canada Impetus for change Workforce renewal Shift in corporate directions New long-term vision Core values reaffirmed Governance model refined Organizational structure reviewed Business architecture revisited
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Statistics Canada Statistique Canada Communication objectives Facilitate change through employee engagement Increase awareness about new directions Involve employees in setting the agenda Mobilize employees towards a common goal
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Statistics Canada Statistique Canada Communication mechanisms Policy Committee Field Debriefings Divisional Meetings
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Statistics Canada Statistique Canada Communication events Coffee sessions with employees Town hall meetings Long-term Vision Forum Annual Chief Statistician’s Address Middle Managers’ Conference Senior Management Conference
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Statistics Canada Statistique Canada Communication tools Chief Statistician’s Corner Corporate Business Architecture Site Internal Communications Network (Intranet) Monthly employee bulletins Wikis Corporate documents Others…
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Statistics Canada Statistique Canada Stakeholder consultations National Statistics Council Federal-Provincial-Territorial Consultative Council on Statistical Policy Advisory committees Bilateral meetings with deputy ministers Annual meeting of deputy ministers
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Statistics Canada Statistique Canada Results New priorities integrated in governance and management structures Mechanisms in place to consult staff at all levels and integrate feedback High-levels of participation in all consultations and events Employee feedback discussed at senior management committees and concrete actions taken to implement Employee survey: 92% are proud of their work 96% committed to the success of the organization 91% indicate that Statistics Canada is a good place to work Results of future employee surveys will be used to continue to measure communications effectiveness.
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Statistics Canada Statistique Canada The final word Success was made possible with simple and effective strategies: Leveraging traditional communications networks Expanding consultation mechanisms Creating events and tools to further connect employees and senior management.
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Statistics Canada Statistique Canada Thank you!
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