1. 1 Stakeholder Analysis Pacific Region – Starwood One Tool Library Rodney Brack – MBB Starwood Hotels – Pacific Region Template based on minitab solutions

2. 2 Stakeholder Analysis Why is it important? – Stakeholder management is critical to the success of every project in every organization I have ever worked with. By engaging the right people in the right way in your project, you can make a big difference to its success... and to your career." Experienced Project Manager What is a stakeholder? – A stakeholder is any group/individual that are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion.

3. 3 Completing Stakeholder Analysis 1)Brainstorm Stakeholders – remember that although stakeholders may be both organizations and people, ultimately you must communicate with people. Make sure that you identify the correct individual stakeholders within a stakeholder organization. 2)Prioritize stakeholders – calculate attitude, activity, power & interest of stakeholders 3)Interpret graphs : identify roadblocks, supporters & those vital to the project 4)Determine strategy – use quadrants & PAIN!

4. 4 Attitude, Activity, Power & Interest Attitude : –-10 (strongly against) –10 (strongly for) Activity : –0 (completely passive) –10 (strongly active) Power : –0 (no effective power) –10 (powerful influence) Interest : –0 (no interest) –10 (very interested)

5. 5 Template

6. 6 Attitude vs Activity Adversarial = “roadblocks” Supportive : use to overcome “roadblocks”

7. 7 Interest vs Power Stakeholders in to the right of the line can be powerful supporters or detractors! To shift critical stakeholders to vital region is best achieved by increasing interest.

8. 8 Interest vs Power – 4 Quadrants A different strategy is appropriate for each quadrant. Keep Satisfied – avoid boring with too much info Monitor – Minimum Effort Manage Closely : fully engage make, most effort Keep Informed : great source of ideas

9. 9 Influencing Stakeholders P ersuade: Create a compelling case using data, and examples A ppeal: to the stakeholders’ ideals, values, visibility, ambition, greater good, etc. I nvolve: them in the project N egotiate: Do you have something of value that you have that they want? T ell: Can you use your authority or peer pressure? Who on the team has the best chance of winning him/her over?