1. SITPRO Simplifying International Trade CEFACT and its stakeholders Malcolm McKinnon Chief Executive, SITPRO

2. SITPRO Simplifying International Trade CEFACT and stakeholders Gap analysis:Gap analysis: –Priority stakeholder messages Who are “stakeholders”?Who are “stakeholders”?

3. SITPRO Simplifying International Trade Definition of stakeholder Anyone that has an interest in a project or will be affected by its deliverables or outputsAnyone that has an interest in a project or will be affected by its deliverables or outputs Those who are affected by a project or other output, who have influence or power over it, or have an interest in its successful or unsuccessful conclusionThose who are affected by a project or other output, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion

4. SITPRO Simplifying International Trade Understanding stakeholders Two major elements to stakeholder management:Two major elements to stakeholder management: –Stakeholder Analysis the technique used to identify the key people who have to be won overthe technique used to identify the key people who have to be won over –Stakeholder Planning the technique to build the support that helps you succeedthe technique to build the support that helps you succeed

5. SITPRO Simplifying International Trade Understanding stakeholders Important to understand the values and issues that stakeholders have in order to address them and keep everyone on board for the duration of the projectImportant to understand the values and issues that stakeholders have in order to address them and keep everyone on board for the duration of the project

6. SITPRO Simplifying International Trade Understanding key stakeholders Financial or emotional interest? Positive or negative?Financial or emotional interest? Positive or negative? What motivates them most of all?What motivates them most of all? What do they want from you?What do they want from you? Best way of communicating your message to them?Best way of communicating your message to them? Current opinion of your work? Is it based on good information?Current opinion of your work? Is it based on good information? What will win them around if they are not supportive?What will win them around if they are not supportive? If they can’t be won round, how will you manage their opposition?If they can’t be won round, how will you manage their opposition? Who influences their opinions generally, and who influences their opinion of you?Who influences their opinions generally, and who influences their opinion of you? Who else might be influenced by their opinions?Who else might be influenced by their opinions? Do some of these influencers become important stakeholders in their own right?Do some of these influencers become important stakeholders in their own right?

7. SITPRO Simplifying International Trade Stakeholder analysis High KeepsatisfiedManageclosely Power MonitorKeepinformed Low Low Low High High Interest

8. SITPRO Simplifying International Trade SITPRO’s key stakeholders BusinessBusiness –Businesses –Representative organisations Trading environmentTrading environment –Policy makers and formers –Infrastructure providers MultipliersMultipliers –Eg Press

9. SITPRO Simplifying International Trade SITPRO’s key stakeholders Policy Makers and Formers Policy Makers and Formers –UK Government Departments –Members of Parliament including Select Committees –European Commission –European Parliament –Foreign Governments –WTO Negotiators –UN/CEFACT –Other International Organisations (e.g. WCO and ICC) –Other Trade Facilitation Organisations Infrastructure Providers Infrastructure Providers –UK Government Trade Interface Departments –UK Government Systems Providers –Non-UK Government Systems Providers –Port Operators –Community Service Providers –Trade Document Printers –Trade Systems Providers

10. SITPRO Simplifying International Trade Understanding stakeholder needs TradeTrade –Understanding what border agencies want –Transparency and consistency in decisions –Simplified border procedures, lower compliance costs GovernmentGovernment –Compliance, revenue, security How does SITPRO add value?How does SITPRO add value? –Advice and information –Expert analysis, influence, balance –Simplification tools –Communication - sharing experiences - alliance building

11. SITPRO Simplifying International Trade Delivering stakeholder needs Communicate what we doCommunicate what we do –Continuous engagement –Long term dialogue with traders Evidence of deliveryEvidence of delivery –How to save traders money –Positive responses from Government –Success stories Feedback from stakeholdersFeedback from stakeholders –Positive and negative

12. SITPRO Simplifying International Trade SITPRO and CEFACT We are each other’s stakeholdersWe are each other’s stakeholders What is SITPRO looking for from CEFACT?What is SITPRO looking for from CEFACT? –Standards UN Layout Key for paper documentsUN Layout Key for paper documents EDIFACT messagesEDIFACT messages XML ???XML ??? –Best practice guidance (recommendations) Eg Recommendation 33 (single window)Eg Recommendation 33 (single window) –Better understanding and delivery Demand driven or supply drivenDemand driven or supply driven Timely delivery – when the market needs itTimely delivery – when the market needs it

13. SITPRO Simplifying International Trade Stakeholder management Use the opinions of the most powerful stakeholders to shape activity at an early stage Use the opinions of the most powerful stakeholders to shape activity at an early stage –Makes it more likely that they will support activity, and their input can also improve its quality Gain support from powerful stakeholders Gain support from powerful stakeholders –Helps to win more resources and make it more likely that activity will be successful Communicate with stakeholders early and often Communicate with stakeholders early and often –Helps ensure that they know what’s happening and fully understand benefits of project – supporting actively when necessary Anticipate reactions, and build in the actions that will win support Anticipate reactions, and build in the actions that will win support

14. SITPRO Simplifying International Trade Stakeholder analysis High KeepsatisfiedManageclosely Power MonitorKeepinformed Low Low Low High High Interest