1. | August 2015 Why Google AdWords Doesn’t Work

2. 2,000+ AdWords Audits

3. AGENDA: 1. Wasted Ad Budget 2. Moving Target 3. Keyword Strategy 4. Landing Pages

4. 61% of AdWords budgets fail to produce a single conversion

5. Stop Burning Money

6. 1. Impression Share Should be 90% or greater 2. Segment Performance By Device – Take advantage of mobile! 3. Cast a Smaller Net Action Items

7. Only 10% of AdWords Managers update their accounts on a weekly basis

8. AdWords Is Not a Static Target Ad Exchange

9. 1. Negative Keywords 2. Ad Copy Testing 3. Bid Management 4. Working vs Testing Budget Action Items

10. 12% of keywords produce 100% of sales

11. Stay Focused

12. 1. Keep it Simple 2. Viability 3. Sustainability 4. Scalability Action Items

13. Up To 75% of Sales Are Lost Due To A Poor Landing Page Experience Still Pointing Traffic To Your Home Page?

14. What Do You Want?

15. Be Specific

16. PPC + CRO + Analytics = Killer ROI

17. Your Freebie! Get a Free Landing Page Hello@disruptiveadvertising.com Mention Start Fest

18. Let’s Connect @JakeBaadsgaard Jake@disruptiveadvertising.com