1. COCONUT SECTOR EXPORTS - Food products: coconut sugar, VCO, PDC, Coco water - Industrial: Activated Carbon and Coconut Fiber-

2. TARGET (2011-2013) 12% For cocowater : Increase in # of producers For VCO - >12% AC and Fiber – 12% PDC >12% Coconut sugar - >12%s

3. I S TARGET APPROPRIATE ? Raw materials issues therefore, IRRELEVANT

4. S UCCESS FACTORS : 2011-2013 Activated Carbon: Shell Quality and Practices VCO and Coconut Sugar: Quality and Increase of Supply, Quality, International Organic certifications and other certifications; Growing market IN GENERAL: Wider coastline therefore, better quality nuts

5. D OMESTIC ECONOMIC ENVIRONMENT power situation Cabotage

6. S UCCESS OF THE 12%: Direct mandate from the President to develop coconut industry PCA providing incentives for replanting thus, the 12% target has been attained; Assistance from various government agencies for compliance for access to export

7. EXTERNAL SUCCESS FACTOR Increasing global market health benefits of coconut

8. INDUSTRY’S INITIATIVE TO PROMOTE EXPORT Clustering of the coconut industry; everybody is on the same step

9. INDUSTRY NEW TECHNOLOGY VCO processing: centrifugation/ increasing the market response to better quality centrifuged VCO

10. GOVERNMENT EXPORT PROMOTION PROGRAMS: Industry Clustering EPP DOST SETUP Trade shows

11. 2. TARGET (2014-2016) 7%-7.7% ACHIEVABLE because of several varieties of coconut to meet each product’s demand ACHIEVABLE yet planting of more coconuts should be considered ACHIEVABLE but problems on FMR and bio- security should be tackled

12. DOMESTIC ECONOMIC ENVIRONMENT Production is still an issue because of FMR Bio-security/ insect infestation Peace process

13. GOVERNMENT POLICIES AND REGULATIONS FMR issues PCA’s mandate to focus on COCONUT ONLY (now they are being assigned to handle palm)

14. INDUSTRY SITUATION New products: coconut flour Increasing market for the use of mature coco- water

15. INDUSTRY’S OWN INITIATIVES TO PROMOTE EXPORT (Initiative) Self-certification: Fair Trade certification Clustering among themselves

16. GOV’T EXPORT PROMOTION ACTIVITIES Regulations to scale up the value chain Eg. Coconut sugar, VCO