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#mobileema il
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AGEND A 1 Why Mobile Email Isn’t Just About Design 2 Contextual Marketing for Email 3 Next Steps Join the conversation @movableink with #mobileemail
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#mobileema il Are you taking your customers out of context? Mobile emails can’t just be responsively designed. They have to be contextually relevant.
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#mobileema il Are your email campaigns taking customers out of context?
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#mobileema il Why contextual marketing? 55% of visitors spend fewer than 15 seconds on your website The average Internet visitor sees more than 1,700 banner ads a month but click-through rates are around 0.1% 78% of customers don’t trust emails from companies 87% of customers don’t trust ads on websites 67% of customers don’t trust ads in any channel
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#mobileema il Contextual Marketing Utility Customer Experience Engagement & ROI
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#mobileema il But what do contextually relevant emails look like?
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#mobileema il 9 Ways to Build Contextual Mobile Emails Location Tim e Responsive Design App s Weather Real-Time Optimization Personalizati on Real-Time Inventory Data Analytics
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#mobileema il 28% Increase in mobile click- through rate 28% 1. Responsive Design
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#mobileema il 2. Location 21% Increase in high-value clicks 21%
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#mobileema il 3. Weather 75% Increase in click- throughs 75%
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#mobileema il 4. Apps 231% Increase in mobile app downloads 231%
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#mobileema il 5. Real-Time Optimization Option A Option B 114% Higher click- throughs for optimized creative 114%
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#mobileema il 6. Real-Time Inventory 1mm In incremental revenue 1mm
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#mobileema il 7. Time-Sensitive Always Relevant sales Always
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#mobileema il 8. Personalization Lift In social engagement Lift
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#mobileema il 9. Mobile Analytics Better More personalized customer experiences Better
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#mobileema il It’s not. Sound complicated? Expensive?
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#mobileema il Key Marketing Challenges Personalization Increase response rates with uniquely tailored content Personalized at the moment of open Repurpose content from the web & social Ensure cross- channel consistency Automation Innovation Stand out in a crowded inbox Create compelling user experiences Optimization Insights based on real-time analytics Optimize for the individual, on-the- fly
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#mobileema il Next Steps
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#mobileema il Summary Mobile email with the right platform can build customer experiences, instead of marketing campaigns.
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#mobileema il Questions? Start empowering your emails with context and get truly mobile - visit movableink.com or get in touch at contact@movableink.commovableink.com
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