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Designing viable business models for context-aware mobile services. (by Mark de Reuver & Timber Haaker) Presented by: Farhan Ali Khan. To: Prof.Dr.Eduard.

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Presentation on theme: "Designing viable business models for context-aware mobile services. (by Mark de Reuver & Timber Haaker) Presented by: Farhan Ali Khan. To: Prof.Dr.Eduard."— Presentation transcript:

1 Designing viable business models for context-aware mobile services. (by Mark de Reuver & Timber Haaker) Presented by: Farhan Ali Khan. To: Prof.Dr.Eduard Heindl. E-BUSINESS TECHNOLOGY

2 Context-Awareness It is location based services which u have get information about the person.

3 Context-Awareness (Mobile) User’s profile and preferences. Current location. The type of connection & network. Behavioral history.

4 Context-Awareness Services Emergency services Traffic & Public transport services Marketing services Even billing services Weather services 1.LOCATION BASED SERVICES.

5 Context-Awareness Services linkdin, facebook,twiter. Picture message. Entertainment. 2. Social awareness and group awareness

6 Context-Awareness key issue. Security. Privacy. Services connection. Design. Personalization.

7 Business Model component Mission Structure Product innovation Customer relationship Financials

8 Context aware Mobile Business Model Service Domain. Technology Domain. Organizational Domain. Financial Domain.

9 Context aware Mobile Business Model Service Domain. TARGETING VALUE CREATING ELEMENTS GENERATION OF TRUST

10 Context aware Mobile Business Model Service Domain. Technology Domain. SECURITY SYSTEM INTEGRATION MANAGEMENT OF USER PROFILES

11 Context aware Mobile Business Model Service Domain. Technology Domain. Organizational Domain. DIVISION OF ROLE NETWORK OPENNESS GOVERNANCE

12 Context aware Mobile Business Model Service Domain. Technology Domain. Organizational Domain. Financial Domain. PRICING DIVISION OF COST AND REVENUES MULTIPLE REVENUE MODEL

13 CONCLUSION Designing the structure of the mobile services of context aware at that manner, in which you give possible facilities to the end user. If you give proper services to the end users they definitely will have faith in your product and your services which is good for your organization growth, success and sustainability.

14 Thank you for kind attention

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