1. Campaign Overview
CCO Meeting
April 7, 2015

2. Agenda Campaign Context Timeline Priority-setting Process
Priority-setting Timeline
Next Steps

3. Campaign Context Why Campaign
Advance quality & reputation of institution
Increase engagement & fundraising capacity
Typically, in higher education it can encompass six to eight years
Almost always, it is an acceleration of current fundraising programs, involving a permanent increase to staff and budget, and implying a sustainable increase to private support annually
It will often have multiple goals: a seven-year “all philanthropy” goal, cash goals, specific component goals for student and faculty support, targets for alumni participation, growth in volunteer structures, or specific building or endowment goals

4. Campaign Context What is a Campaign
A marketing structure that enables any institution to organize and execute the systematic solicitation of its “core” constituents around a specific set of urgent financial and programmatic goals, within a specific timeframe

5. Campaign Context How do Campaigns Advance a University
They require and often precipitate institutional focus
They are a powerful tool for strategic marketing, employed to communicate urgency and to address unique institutional challenges or opportunities

6. Possible Campaign Approval
Campaign Timeline
2014
2015
2016
2017
2018
2019
2020
2021
2022
Today
Urbana Kickoff
10/2017
Possible Campaign Approval
6/2015
Campaign Timeline
7/ /2022
Internal Readiness Phase
7/ /2015
Quiet Phase
7/ /2017
Public Phase
7/ /2022
On track

7. Priority-setting Process
Part I. Vision and Goals
Part II. Setting Preliminary Baseline Priorities
Part III. Setting Preliminary Cross-Unit or Inter- Disciplinary Priorities
Part IV. New Initiatives

8. Priority-setting Timeline
Individual meetings with Deans/Directors January & April
Preliminary Priority submission February
Sizing analysis/ pool potential for dollar goal setting Summer 2015
Priority refinement Through Fall
Internal (faculty, Provost, Chancellor, etc.)
External (Campaign Planning Committee)
Preliminary case prospectus development Early Fall 2015
Common themes
Preliminary language
Feasibility study Late Fall 2015+

9. Next Steps | Questions?
Thank you!