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Published byBarry Shepherd Modified over 9 years ago
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Visual Merchandising and Display Part 3
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Display Areas Storefront Store layout Store interior Interior Displays
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Store Interior Lighting Fixtures Color Schemes
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TYPES OF LIGHTING Primary – Main type of lighting – Lights up whole display – minimizes shadows or dark spots – Ex: florescent lighting Secondary – Lights up specific parts – Ex: spotlight Atmosphere – Creates ambiance – Ex: lamps, candles, fireplace, black lights
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Fixtures – Holds of displays merchandise – Permanent and movable – Display cases – Counters – Shelving – Racks – Benches
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Color Schemes Walls Floors Fixtures
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Visual Merchandising and Display Part 4
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Display Areas Storefront Store layout Store interior Interior Displays
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Space design Fixtures and hardware Mannequins Floor and wall coverings In-store signage
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Types of interior displays Closed – See, not touch Fine jewelry Collectibles High-end perfumes
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Types of Interior Displays Open – encourages handling Clothes racks Shoes Accessories Costume jewelry Housewares
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Types of Interior Displays Architectural – shows use of product Room vignettes Kitchen set-ups
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Types of Interior Displays Point-of-purchase – promotes impulse buying Tabloids, magazines Candy, mints, gum Small accessories Related items
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Types of Interior Displays Decorations – promote seasonal or holiday themes
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Visual Merchandising and Display Part 3
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