1. Te aukatinga kai paipa Smoking cessation for Māori

2. Ahakoa he iti te matakahi, ka pakaru i a ia te tōtara Although the wedge is small, it overcomes the tōtara tree (meaning: A little effort applied properly can achieve good results)

3. The incidence of lung cancer in Māori is the highest in the world.  The 2006/07 New Zealand Health Survey shows that for people aged 15 to 64 –19.9% of all New Zealanders are smokers –42.2% of Māori are smokers –26.9% of Pacific peoples are smokers

4. Helping Māori who smoke to stop is a high priority.  The key to this is –more quit attempts AND –effective smoking cessation techniques

5. Māori smokers want to quit and try to quit  Smoking cessation interventions that work in the general population (cessation support plus medication) are equally as effective for Māori.  Consider culturally appropriate smoking cessation providers eg Aukati KaiPaipa, Quitline’s Māori Advisers

6. Aukati KaiPaipa  Free  Kanohi ki te kanohi (face to face)  delivered to whānau  intensive 8 – 12 week programme  12 month abstinence rates ~ 30%

7. Te Roopu Me Mutu The Quit Group  Number of Māori callers to quitline has doubled from 2005 to 2008  ~ ¼ of all callers are Māori  ~ 1 in 3 use the TXT2QUIT service