1. www.company.com Global Supply Chain Management “Restocking and Expansion Strategies” Team Name: SASE 3 1 st Round Room: RAWLS 3091 Minghao Li Anqi Shang Sui Zhang Boon Keat Khoo

2. Stiffer competition from both domestic and international counterparts Increasing share of organized players Sui Zhang Challenges for Geddy’s (Sui Zhang)

3. Seasonal nature of ice cream product Underdeveloped Cold Chain in India Fluctuating demand for different flavors and limited stocking space Sui Zhang Challenges for Geddy’s (Sui Zhang)

4. Target Service Level (Wk1-13; Wk 44-55) Scaled Stocking Level (Wk14-20) Common Level (Wk21-28) Target Level for Top 3 Margin (Wk29-25) Target Level for Top 2 Margin (Wk36-43) Sui Zhang Stocking Policies of Geddy’s (Sui Zhang)

5. Sui Zhang Target Service Level Policy is implemented for the longest time (25 wks) Target for Top Margin Policy is the second (15wks) Stocking Policies of Geddy’s (Sui Zhang)

6. Sui Zhang Common Service Level Policy generates the highest profit (108,800 Rupee) Target Service Level Policy generates the lowest profit (78,400 Rupee) Profitability of stocking policies (Sui Zhang)

7. Sui Zhang Target Service Level Policy generates the highest profit (98,300 Rupee) Target Top Margin Policy generates the lowest profit (63,500 Rupee) De-seasonalized Profitability (Sui Zhang)

8. Sui Zhang Inefficient stocking policy (Sui Zhang)

9. Sui Zhang Mismatch of Margin vs. Demand (Sui Zhang)

10. Sui Zhang Forecasting (Minghao Li) Y = -0.0549X 2 + 2.9326X + 51.982 R² = 0.7842

11. Sui Zhang Short-term Strategy (Minghao Li) Week 29-35Top Margin Policy (Average)New Policy (Average) TV 126102 BBS 137103 LL 6950 BT 1895 Total 350 Week 29-35Top Margin Policy (Average)New Policy (Average) TV 111100 BBS 121105 LL 4248 BT 7690 Total 350343

12. Sui Zhang Short-term Strategy (Minghao Li)

13. Sui Zhang Long-term Strategic Expansion (Minghao Li) Viability  Sufficient manufacturing capacity  High demand on GoGeddy’s ice-cream Expansion Strategy  Transform business model  Locate new stores near manufacturing centers Manuf Store

14. Sui Zhang Long-term Strategic Expansion (Minghao Li) Benefit  Ensure stable material supply  Bargaining power with bulk order  Lower supply chain cost  Better raw material quality  Potential growth in new market

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