2. “Members of every nation are connected by communication technology.”
The Global Village
Marshall McLuhan: “Global village”
“Members of every nation are connected by communication technology.”

3. Culture and Interpersonal Communication
The relatively specialized lifestyle of a group of people.
Includes:
values, beliefs, ways of behaving and communicating, artifacts

4. Cultural and other influences
UNIVERSAL LEVEL: characteristics that are shared by all humans (biological traits)
INDIVIDUAL LEVEL: characteristics that are unique to a particular individual.
COLLECTIVE LEVEL: certain values, attitudes, and, consequently, behavior, are shared with other members of a group (culture, subculture)

5. Acquiring culture
Enculturation: learning culture into which you were born
Acculturation: learning a new culture

6. Boundaries of cultures
Not all members of a culture are alike; each member has a unique view of their culture.
The differences are due, at least in part, to the existence of subcultures: groups within a culture whose members share many of the values of the culture but also have some values that differ from the larger culture.

7. Fundamental Concepts
In-groups
Out-groups
Social identity
Co-culture

8. Degrees of Cultural Significance
Encounters fit along a spectrum of “interculturalness”
Least intercultural: Cultural differences mean little
Most intercultural: Differences, backgrounds, beliefs noteworthy
“Salience”: The weight we attach to a particular person or phenomenon.

9. Interpersonal / Intercultural significance

10. American culture
Liberty: the perception that a minimum of limitations should be preserved
Support for free enterprise
Individual responsibility.
Equality: Equal opportunity, but not equal outcomes.
Democracy: Government accountable to the people.
Civic duty: People should be involved in community and civic affairs.
Interpersonal Trust. Confident expectation of reliable and truthful cooperation.

11. Cultural traits Power Distance Individualism / Collectivism
Uncertainty Avoidance
Achievement
High- and Low-Context cultures

12. Individualism / Collectivism
The extent to which individuals are expected to look after themselves, as opposed to strong social and family ties that offer unconditional support and protection in exchange for loyalty.
Individualistic societies are characterized by open choices, while collectivistic societies are characterized by prescribed choices.

13. Power distance
The extent to which the less powerful expect and accept that power is distributed unequally.
Power is distributed by the role ones play. Mother - child, Boss - subordinate, Teacher - student.
High Power distance usually indicates authoritarian structures in governments.
Low Power distance indicates more open societies. Members are not punished for challenging authority.

14. Uncertainty Avoidance/ Tolerance for Ambiguity
The extent to which uncertain or unknown situations are perceived as threatening.
High Uncertainty avoidance indicates a strong desire for stable and predictable relationships.
Often, not to lose security, people agree to conform. They agree to any form of social rules for the sake of security and peace.

15. Achievement versus Nurturing (Masculine/Feminine)
It measures the extent to which assertiveness, ambition, and achievement dominate in particular culture.
Societies characterized by achievement orientation judge individuals by their accomplishments, while societies with ascriptive values measure individuals by their group membership.

16. Interpersonal Trust.
Trust can be defined as non opportunistic behavior.
A person whom we trust will not take advantage of a situation to promote his own interest

17. High- Versus Low-Context
Anthropologist Edward T. Hall:
Low-context culture
Language expresses thoughts, feelings, and ideas as directly as possible.
High-context culture
Relies heavily on subtle, often nonverbal cues to maintain social harmony

18. Low‑ and High‑Context Communication
 High‑context messages
 Message senders expect other people to know what is on their mind and they are not specific when they talk; the listener is supposed to figure out what is happening.
High‑context communication tends to be indirect and vague.

19. Low‑ and High‑Context Communication
Low‑context messages
They are characterized by the majority of the information being in the explicit code.
Message senders are expected to express themselves clearly and directly, limiting the need for the listener to figure out what is happening.

20. Low‑ and High‑Context Communication
Low‑ and high‑context messages occur in both individualistic and collectivistic cultures, but
low‑context messages predominate in individualistic cultures and
high‑context messages predominate in collectivistic cultures.

21. Verbal Communication Styles
Three important differences:
Directness and indirectness
Elaborateness and succinctness
Formality and informality

22. Nonverbal Codes
People of all cultures convey messages through facial expression and gesture.
What similarities or differences in facial expression interpretations exist between cultures? Gestures?
What cultures have larger “personal space” zones?
How do personal space variances create difficult communication situations?

23. Developing Intercultural Communication Competence
Motivation and Attitude / Desire
Tolerance for ambiguity / Living with uncertainty
Open-mindedness
Beware of ethnocentrism
Beware of prejudice
Beware of stereotyping
Knowledge and skill
Mindfulness
Passive observation / Active strategies
Use appropriate self-disclosure