1. INTERNATIONAL COMMUNICATION

2. INTRODUCTION International communication means communication between private individual companies, financial institutions, government and international organizations.

3. What is Culture Culture refers to the behavioural characteristics of a group. Definition:-’ According to Thill and Bovee,” Culture may be defined as a system of symbols, beliefs, attitudes, values, expectations and norms for behavior.’

4. Cultural Sensitiveness Means the faith in one’s own culture and difference with other cultures.

5. How does Cultural Sensitiveness effects business communication National culture Organizational culture Personal culture

6. Learning about Cultural Sensitiveness Study the language- learning about another culture requires that you should learn their language.

7. Cultural Variations 1.Religion and Values 2.Roles and Status 3.Decision-making Customs 4.Concepts of Time 5.Concepts of personal Space 6.Body Language 7.Social Behaviour and Manners

8. Cultural Contexts 1.High-context Culture 2.Low-context Culture

9. Guidelines for Writing in international Situations 1.Letters 2.Memo and report 3.Other Documents 4.Choose Bias-free Photo and illustrations 5.Information Technology

10. Intercultural Factors in Interactions 1.National Cultural Factors Education Laws and regulations Economics Politics Religion Social Norms Languages 2.Individual Cultural Factors Importance of time Perceptions of Space Perceptions of Dress Perceptions of Manners Perceptions of Decision Making Perceptions of Verbal Communication Perceptions of non-verbal communiocation

11. How to Adapt to Global Business? Guideline to Control Oral Communications Try to eliminate noise Look for feedback Rephrase your sentence when necessary Don’t talk down to the other person Guideline to control written communications Make Document Bias-free Making language non-sexist Words and phrases Job Titles Pronouns Making Language Non-racist and non-agist

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