1. Website Masterclass David Gilroy Director of Stuff & Things

3. Minimise “calls to action” per page One primary “call to action” per page Design in hierarchies where possible Hierarchies also good for SEO

4. Use directional clues Arrows Encapsulation Stand out colour Pathways Eyes & eyelines

5. Simplified forms Capture visitor data Keep forms short Only collect the data you REALLY need

6. Staff profiles

7. Mobile usage Find you Phone you View you

8. Who is using your website

9. How are they using it? - Clicktale

10. Do some PPC advertising

11. Location & remarketing ads

12. Google knows where you are!

13. Make Adtext relevant Title = 25 characters Description Line 1 = 35 characters Description Line 2 = 35 characters Display URL = 35 characters

14. Current news Blogging Google likes to see big sites get bigger slowly Must be relevant to your intended audience Improve your content marketing

15. Stock & Flow

16. Content laddering 5 x Tweet = 100 char (yep, not 140) 2 x FB/G+/LI = 100 words 1 x Blog post = 3-500 words 1/6 = Email newsletter = 1,000 words

17. Video…is the written word dead?

19. DirectLaw

20. SecureForms Enhanced customer service Allow clients to “self service”

21. Email marketing? Regular communication to your clients To stay in contact and reactive lapsed clients To drive a specific “call to action” Automatic drip marketing Event invitations, event follow ups Very cost effective in tough market conditions What audiences –Customers –Prospects –Partners

22. Newsletter Design

23. Tracking Clicks Privacy Protection

24. Social Media It’s all about raising your profile It’s about engagement It’s about connecting with clients/prospects It takes time and commitment £40,000. Client won £100,000 of work! LinkedIn & Facebook advertising?