1. 3.4.3 Nature and Impact of Legal Controls on Marketing

2. Central Question Are there any LEGAL concerns when developing your Marketing Mix?

3. Learning Outcomes To understand the impact of legal controls on marketing strategy – misleading promotion faulty/dangerous goods

4. False Advertising Click the link below and research why these businesses were guilty of false advertising FALSE ADVERTISING LINK

5. Faulty Products Click the link below and research why these products are breaking the law Faulty/dangerous products

6. The Law Click the link below and research the Law THE LAW

7. Reflection: So what legal aspects does a business need to consider when developing the marketing mix?

8. Promotion and The Internet Google ads – pay per click Banners Pop-ups Cross-promotions (with other products/services) Targeted advertising based upon previous buying habits and sites visited

9. Promotion and Social Networks How can businesses use social networks to promote their goods and services? Facebook Instagram Twitter Vyber Whats spp

10. TASK WATCH THE VIDEOS AND MAKE SOME NOTES! Video 1 Video 2

11. Findings?