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Published byHorace Lloyd Modified over 9 years ago
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Online Services
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Advertising & Marketing Big supermarket companies use lots of different ways of “saving money!” Different ways includes Tesco’s Clubcard, Iceland’s Bonus card and blockbusters membership card.
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Search engines results page e.g. Google, Bing. - Companies register with large search engines so their websites appear higher up in a list of keyword searches or pay for links that appear when a user does a search Banner & Pop-Up Advertisement - These are Ads that appear on the top of web pages. These are often animated to capture attention. eMail Marketing - Uses email to send Ads to customers. However customers often see this type of marketing as spam if it is sent as unsolicited bulk eMails.
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Making Advertisements Effective (Online) -Captures attention and is easily accessible (colour, layout, graphics, animation) -Retains consumers’ interest Directing additional interactive information, such as video. Speed of which the information loads
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Pay-Per Click Advertising -If a surfer clicks on an Ad, the4y will be redirected to the advertisers website. The website or web page provider will receive a payment for every ad that is clicked on. -PPC advertising uses what is known as an affiliated model. Advertisement or links to a company’s website are placed on the other website (affiliates) and in return the affiliate site receives a percentage of the income from any customer that clicks through.
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